Wood & Competitive Decking Market

Oct 26, 2011, 06:17 ET from Reportlinker

NEW YORK, Oct. 26, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Wood & Competitive Decking Market

http://www.reportlinker.com/p0118616/Wood--Competitive-Decking-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Wood

US demand to rise 2.7% annually through 2014

US demand for decking is forecast to rise 2.7 percent per year to 3.5 billion lineal feet in 2014, valued at $6.2 billion. This pace will represent a rebound from the 2004-2009 period, when demand fell less than one percent annually, reflecting the collapse of the housing market between 2007 and 2009. Through 2014, decking demand gains will be driven by a rebound in housing completions from their low 2009 base.

Residential market to grow fastest from depressed base

The residential market accounted for 59 percent of decking demand in 2009, a lesser share than the historical average, which is indicative of the low level of housing activity in that period. Through 2014, decking demand in the residential market is forecast to advance at the most rapid pace of all markets. Rebounding housing completions and improvement and repair expenditures will spur gains. Growth will also be supported by homeowners' desire for larger decks. Not only do these larger decks require more deck boards, but many homeowners will install additional railings and other accessories to create separate areas for dining and entertaining, or to add safety features to prevent falls by small children or older adults.

Nonresidential market to outpace nonbuilding sector

Decking demand in the nonresidential market is projected to rise 2.4 percent annually through 2014. Rebounding office and commercial construction expenditures will drive growth. Owners of such facilities as restaurants and resorts will add decks to increase space for leisure activities. Demand for decking in the nonbuilding construction market will rise slowly through 2014, as budget constraints on government agencies will cause the delay or cancellation of deck installation and maintenance projects.

Alternative decking materials to post double-digit gains

Alternative decking materials, such as wood-plastic composite and plastic lumber, are expected to experience double-digit demand gains through 2014. Consumers will be attracted to alternative decking materials because of their long lifespans, minimal maintenance requirements and imperviousness to degradation caused by general wear and tear and long-term exposure to moisture. While decks made from these materials generally cost more initially, they require less annual maintenance than most wood decks, and thus can offer customers savings in the long term. Efforts by producers to create decking materials that more closely resemble natural wood will also boost demand, as will accelerating consumer perception of alternative decking materials as environmentally friendly products.

Wood decking to remain largest material segment

Wood decking will continue to account for the majority of decking demand in volume and value terms. Demand for wood decking is forecast to rise less than one percent annually to 2.7 billion lineal feet in 2014. Gains will be restrained by heavy competition from other materials. However, consumer interest in tropical hardwoods, such as ipe, will provide growth opportunities in the residential building and nonbuilding construction markets.

Study coverage

This new industry study, Wood & Competitive Decking, presents historical demand data (1999, 2004 and 2009) plus forecasts for 2014 and 2019 by material type (e.g., wood, wood-plastic composite, plastic), market (residential buildings, nonresidential buildings, nonbuilding) and US region. The study also considers market environment factors, evaluates company market share and profiles industry competitors.

TABLE OF CONTENTS

INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Macroeconomic Trends 5

Demographic Trends 9

Consumer Trends 12

Personal Income & Expenditures 13

Consumer Financing 15

Construction Trends 18

Building Construction 22

Residential Buildings 25

Housing Completions 28

Housing Stock 32

Improvements & Repairs 35

Nonresidential Buildings 37

New 37

Improvements & Repairs 40

Nonresidential Building Stock 42

Nonbuilding Construction 44

Construction Expenditures 44

Nonbuilding Construction Stock 46

Historical Market Trends & Seasonality 47

Pricing Patterns 50

Regulatory & Environmental Issues 53

Building Codes 54

Treated Lumber 55

Environmental 57

US-Canadian Softwood Timber Dispute 60

Foreign Trade 61

III. OVERVIEW 63

General 63

Demand by Volume 64

Demand by Material Type 66

Demand by Function 69

Demand by Value 70

Demand by Material Type 72

Demand by Function 74

Volume & Value Demand Comparison 75

Installed Costs 77

Life Cycle Costs 79

Treated Yellow Pine 81

Redwood 81

Cedar 82

Tropical Hardwoods 82

Wood-Plastic Composite 83

Plastic 84

Competitive Environment 85

IV. PRODUCTS 88

General 88

Wood 89

Demand by Volume & Value 89

Demand by Function 91

Demand by Species 92

Pressure-Treated Wood 94

Cedar 101

Redwood 103

Tropical Hardwoods & Other 106

Markets 110

Installation Methods 113

Suppliers 115

Wood-Plastic Composites 116

Demand by Volume & Value 117

Demand by Function 118

Product Characteristics 119

Product Development 122

Demand by Material Type 123

Wood-Polyethylene Composites 124

Other Wood-Plastic Composites 127

Markets 130

Installation Methods 133

Market Share 135

Plastic & Other 140

Demand by Volume & Value 141

Demand by Function 142

Product Characteristics 142

Plastic Decking 143

Vinyl 144

Polyethylene & Other Plastics 149

Market Share 155

Other Decking 158

Metals 159

All Other Materials 160

Markets 160

Installation Methods 163

V. MARKETS 165

General 165

Residential Buildings 168

New 172

Wood 173

Composite, Plastic & Other Decking 174

Improvements & Repairs 174

Wood 177

Composite, Plastic & Other Decking 177

Housing Type 178

Single-Family Housing 180

Demand by Application 182

Demand by Material 183

Multifamily Housing 184

Demand by Application 186

Demand by Material 186

Manufactured Housing 187

Demand by Application 188

Demand by Material 189

Nonresidential Buildings 190

New 192

Improvements & Repairs 194

Nonbuilding Construction 197

New 200

Improvements & Repairs 201

VI. REGIONS 205

General 205

Regional Demographic & Economic Trends 207

Population Patterns 207

Economic Outlook 209

Regional Construction 211

Housing Trends 214

Regional Demand for Decking 216

Northeast 219

New England 222

Middle Atlantic 223

Midwest 224

East North Central 227

West North Central 228

South 229

South Atlantic 232

East South Central 234

West South Central 235

West 236

Mountain 239

Pacific 240

VII. INDUSTRY STRUCTURE 243

General 243

Industry Composition 244

Market Share 246

Wood Decking 246

Composite, Plastic & Other Decking 247

Product Development 250

Manufacturing 252

Wood Decking 253

Composite, Plastic & Other Decking 254

Marketing 255

Wood Decking 256

Composite, Plastic & Other Decking 258

Distribution 260

Mergers & Acquisitions 263

Cooperative Agreements 266

Company Profiles 269

Advanced Environmental Recycling Technologies 270

AERT, see Advanced Environmental Recycling

Technologies

Alside, see Associated Materials

Arch Chemicals Incorporated 273

Associated Materials LLC 275

Atrium Companies Incorporated 277

Azek Building Products, see CPG International

Benjamin Moore, see Berkshire Hathaway

Berkshire Hathaway Incorporated 279

BlueLinx Holding Incorporated 281

Boise Cascade Holdings LLC 283

Building Materials Corporation of America 284

California Redwood, see Green Diamond Resource

CertainTeed, see Saint-Gobain

Correct Building Products, see Building Materials

Corporation of America

CPG International Incorporated 286

Crane Group 288

Deceuninck NV 291

Dow Chemical Company 293

Fiberon LLC 295

GAF Materials, see Building Materials Corporation of

America

GAFMC, see Building Materials Corporation of America

Georgia Gulf Corporation 300

(continued on next page)

TABLE OF CONTENTS

(continued)

SECTION PAGE

© 2011 by The Freedonia Group, Inc. vi

Georgia-Pacific, see Koch Industries

Gracious Living Corporation 302

Green Bay Decking LLC 303

Green Diamond Resource Company 305

Hood Companies 306

Hoover Treated Wood Products Incorporated 308

Koch Industries Incorporated 309

Kroy Building Products, see Ply Gem Holdings

LB Plastics Incorporated 310

Liberty Diversified Industries Incorporated 312

Mendocino Forest Products Company LLC 312

N.E.W. Plastics Corporation 314

Osmose Holdings Incorporated 315

Ply Gem Holdings Incorporated 317

Potlatch Corporation 318

Renew Plastics, see N.E.W. Plastics

Rockwood Holdings Incorporated 319

Royal Outdoor Products, see Georgia Gulf

Saint-Gobain 321

Sherwin-Williams Company 324

TAMKO Building Products Incorporated 325

Temple-Inland Incorporated 327

Thermal Industries, see Atrium Companies

TimberTech, see Crane Group

Trex Company Incorporated 328

Trimax Building Products, see N.E.W. Plastics

Universal Forest Products Incorporated 331

VEKA AG 335

Viance, see Dow Chemical and Rockwood Holdings

West Fraser Timber Company Limited 337

Westech Building Products, see Westlake Chemical

Westlake Chemical Corporation 338

Weyerhaeuser Company 340

Wood Protection, see Osmose Holdings

Selected Other Decking Companies 342

Additional Companies Mentioned in Study 348

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8

2 Population & Households 12

3 Personal Consumption Expenditures 14

4 Consumer Financing Environment, 1999-2009 18

5 Construction Expenditures 22

6 Building Construction Expenditures 25

7 Residential Building Construction Expenditures 27

8 Housing Completions 31

9 Housing Stock by Type 34

10 Residential Improvement & Repair Expenditures 36

11 Nonresidential Building Construction Expenditures 40

12 Nonresidential Building Improvement & Repair Expenditures 41

13 Nonresidential Building Stock 44

14 Nonbuilding Construction Expenditures 46

15 Nonbuilding Construction Stock 47

16 Decking Market, 2000-2009 49

17 Decking Pricing 53

SECTION III -- OVERVIEW

1 Decking Demand by Material & Function 66

2 Decking Market Value by Material & Function 72

3 Life Cycle Cost Comparison by Decking Material 81

4 Residential Decking Indicators 87

SECTION IV -- PRODUCTS

1 Wood Decking Demand by Function 89

2 Wood Decking Demand by Species 94

3 Pressure-Treated Wood Decking Demand by Function & Type 96

4 Cedar Decking Demand by Function 103

5 Redwood Decking Demand by Function 104

6 Tropical Hardwood & Other Wood Decking Demand

by Function 109

7 Wood Decking Demand by Market & Application 113

8 Wood Decking Demand by Installation Method 115

9 Wood-Plastic Composite Decking Demand by Function 116

10 Wood-Plastic Composite Decking Demand by Type 124

11 Wood-Polyethylene Decking Demand by Function 127

12 Other Wood-Plastic Composite Decking by Function 129

13 Wood-Plastic Composite Decking Demand

by Market & Application 133

14 Wood-Plastic Composite Decking Demand

by Installation Method 135

15 Plastic & Other Decking Demand by Function 140

16 Plastic & Other Decking Demand by Type 143

17 Plastic Decking Demand by Material Type 144

18 Vinyl Decking Demand by Function 147

19 Polyethylene & Other Plastics Decking Demand

by Material & Function 152

20 Other Decking Materials Demand by Function 159

21 Plastic & Other Decking Demand by Market & Application 163

22 Plastic & Other Decking Demand by Installation Method 164

SECTION V -- MARKETS

1 Decking Demand by Market & Application 167

2 Residential Decking Demand by Material & Application 171

3 New Residential Decking Demand by Material 173

4 Residential Improvement & Repair Decking Demand

by Material 176

5 Residential Decking Demand by Housing Type 180

6 Single-Family Housing Decking Demand by Application

& Material 182

7 Multifamily housing Decking Demand by Application

& Material 185

8 Manufactured Housing Decking Demand by Application

& Material 188

9 Nonresidential Building Construction Decking Demand

by Application & Material 192

LIST OF TABLES

10 New Nonresidential Building Construction Decking Demand

by Material 194

11 Nonresidential Building Construction Improvement & Repair

Decking Demand by Material 196

12 Nonbuilding Construction Decking Demand

by Application & Material 199

13 New Nonbuilding Construction Decking Demand by Material 201

14 Nonbuilding Construction Improvement & Repair Decking

Demand by Material 204

SECTION VI -- REGIONS

1 Population by Region 209

2 Gross Domestic Product by Region 211

3 Construction Expenditures by Region 214

4 Regional Housing Indicators 216

5 Decking Demand by Region 218

6 Northeast Decking Demand by Subregion & Market 222

7 Midwest Decking Demand by Subregion & Market 227

8 South Decking Demand by Subregion & Market 232

9 West Decking Demand by Subregion & Market 239

SECTION VII -- INDUSTRY STRUCTURE

1 US Composite, Plastic & Other Decking Sales

by Company, 2009 249

2 Selected Acquisitions & Divestitures 265

3 Selected Cooperative Agreements 267

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2009 35

2 Decking Demand Growth, 2000-2009 50

SECTION III -- OVERVIEW

1 Decking Market Volume by Material Type, 1999-2019 69

2 Decking Market Value by Material Type, 1999-2019 74

3 Volume vs. Value: Decking Demand by Material, 2009 76

4 Average Installed Costs for Selected Decking Materials, 2009 79

SECTION IV -- PRODUCTS

1 Wood-Plastic Composite Decking Market Share, 2009 136

2 Plastic Decking Market Share, 2009 156

SECTION V -- MARKETS

1 Decking Demand by Market, 2009 168

SECTION VI -- REGIONS

1 Decking Demand by Region, 2009 218

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Nicolas Bombourg
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