Woodstream Corporation Hires The Simon Group as Agency of Record for New Marketing Communications Campaign

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Feb 18, 2011, 02:00 ET

SELLERSVILLE, Pa. Feb. 18, 2011 /PRNewswire/ -- The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, today announced it has been chosen by Woodstream Corporation to create and implement a marketing communications plan for the company's FiShock and Zareba electric animal control and containment products that provide safe, economical alternatives to barbed and woven wire fencing.

Andrea Itnyre, category development associate for the electronic containment division of Woodstream, noted, "We looked for a company that not only shared our vision of growth, but also was able to help us rapidly gain the market share needed to achieve our goals. Having worked with The Simon Group in the past, I knew they would deliver an all-inclusive, well-run program with the lofty results we are looking for."

The marketing communications program for Woodstream will include an aggressive public relations plan that will use both print and online resources in a cost-effective way to maximize exposure, increase demand for products and establish the FiShock and Zareba brands as an industry resource.

The program will also include product and literature news releases and The Simon Group's unique Publicity Initiatives program, a proven system for ascertaining and taking advantage of all publicity opportunities in a wide range of print and online publications.

Woodstream will use The Simon Group on an as needed basis for creative services including advertising and POS materials.

In addition to its FiShock and Zareba brand of electronic containment systems, Woodstream Corporation is a global manufacturer of quality branded rodent control products, caring control products for pets and wildlife, natural solutions for home and garden, wild bird feeding products and garden decor to consumers and the professional pest control market. The privately-held company has a 150-year history of excellence, growth and innovation in the industry.

Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.

For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960. Tel: 215-453-8700; Fax: 215-453-1670; Email: [email protected]; Web: http://www.simongroup.com.

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