Wooky Entertainment and FashionPlaytes announce partnership to create an innovative tween shopping experience

MONTREAL, Oct. 3, 2011 /PRNewswire/ - Kevin Richer, President of Wooky Entertainment is pleased to announce a partnership with Boston-based FashionPlaytes (www.fashionplaytes.com), an online community that enables fashion-loving girls 5-12 to design and create their own clothing and accessories, for the development of an online Style Me Up! Fashion Design Studio. The Style Me Up! Fashion Design Studio is set to launch globally in October 2011. This partnership will offer a compelling design experience for Style Me Up! girls, and will extend the Style Me Up! brand of do-it-yourself arts & crafts to design-it-yourself clothing.

Style Me Up! is the first dedicated and complete arts and crafts line for tween girls. The partnership with FashionPlaytes will extend the Style Me Up! brand into the world of fashion design. Using the Style Me Up! Fashion Design Studio, Style Me Up! tweens will be able to design their own tops, dresses and more and have them delivered to their front door within 2-3 weeks. With millions of design combinations and styles that imbue the spirit of the Style Me Up! brand, the Fashion Design Studio, powered by FashionPlaytes, allows girls to express themselves in a whole new way.

"For as long as we can remember, girls have been expressing themselves through fashion," said McIlroy. "We combine the fun of online dress-up games with a physical product, which evokes pride in a girl when she can say she's wearing something she designed, right down to the custom label."

Style Me Up! is a fashion forward line for tweens founded on the notion of "Do it Yourself". Style Me Up! premiered to much acclaim in 2008 and is a recognized brand with product available in 45 countries around the world. "We felt that the timing was right to extend our flagship brand to fashion for a more comprehensive online presence. This is a first for us and we have chosen a fabulous partner that will enhance the Style Me Up! brand" stated Kevin Richer, President of Wooky Entertainment. The new Design Studio can be viewed at http://www.stylemeup.com.

FashionPlaytes Inc.,

FashionPlaytes.com (www.fashionplaytes.com) is an innovative, experiential e-commerce company that enables girls to be fashion designers, letting them design and wear their own fashions and even share designs from their online personal collection with friends and family. With over 5 million design combinations, FashionPlaytes.com provides girls with a fun, entertaining, and safe way to express their creativity and imagination.

Wooky Entertainment Inc.,

Wooky Entertainment is a brand development company. Wooky produces and distributes high-quality, trendy, product worldwide. Wooky aims for excellence in design and creativity. Wooky Entertainment, the latest, fresh, fashion forward innovations for everyone! Visit Wooky Entertainment at www.wookyentertainment.com.

SOURCE WOOKY ENTERTAINMENT INC.