Wooky Entertainment Glams Up the Crafts Aisles with Dazzling Charmazing™ Fashion Jewelry Kits

NEW YORK, Feb. 14, 2015 /PRNewswire/ -- New York Tweens with a passion for fashion will have many opportunities to create stylish new looks with charmingly fresh offerings from Wooky Entertainment, the international creativity products leader. This year marks the national rollout of Wooky Entertainment's bestselling Charmazing^™ by Style Me Up!^® collection, which launched exclusively at Toys"R"Us^® for holiday 2014. The fashion-forward collection of do-it-yourself charm bracelet kits along with the newest Style Me Up! fashion craft sets enable girls 8+ to customize their looks any way they like. These and other exciting introductions will steal the spotlight at the Wooky Entertainment booth, #2927, at the American International Toy Fair, February 14-17 at New York's Javits Convention Center.

Charmazing by Style Me Up! includes more than 100 different charms in 11 unique themed collections categorized in two worlds, Karma (positive energy) and Nature (powerful energy). There's also a virtual world to augment the Charmazing experience, so girls can trade charms with friends and connect with other fashionistas. The free app (iOS and Android) enables girls to scan the stickers that come with the charms and enter them and their charm bracelets into the virtual Charmazing world. They can then use the energy they harness from their creations to advance through multiple levels on their way to becoming a "Charmaster."

The 2015 Charmazing line-up includes:

• Charmazing Let's Collect – A charming collection of 6 charms that girls can mix and match to make one or more bracelets to fit their mood or their outfit.
• Charmazing Charmastation – A unique bracelet workstation that keeps individual bracelets secure with sturdy rubber stoppers so crafters can work their creative magic. A storage compartment lets them neatly stow and organize materials, including 2 exclusive charms found only in this set.
• Charmazing Color Me Up! – This kit presents a rainbow of customizable options from 3 inspiring themed collections: Seaside, Seasons and Heart. Each features 6 charms, energy cards and beads, so trendsetters can make three different bracelets.
• Charmazing All Wrapped Up! – Budding jewelry designers can let their imaginations run free with 4 themed collections: Wildlife, Seasons, Lucky, and Emoji. Each set offers 6 charms, energy cards and thread, plus chain and beads to make a trio of one-of-a-kind bracelets. 
• Charmazing Deluxe Kit – This complete set, offered in both Karma and Nature World themes, enables tweens to design 6 bracelets using 12 assorted charms and energy cards from the line's collections. Also included is the Charmazing Charmastation bracelet working station, equipped with thread, beads, and chains for making one-of-a-kind creations.

Among the 2015 Style Me Up! introductions are:

• Polish Duo^™ – A line of nail and accessories kits that enable girls to paint their nails as well as their accessories for perfectly coordinated looks! Available kits include: Polish Duo^™ Nail Art & Necklace, Polish Duo^™ Nail Art & Bangles and Polish Duo^™ Nail Art & Rings. Each one includes 2 bottles of nail polish and accessories, such as a necklace, 4 plastic bangles or 8 rings, to help girls "polish" their look.
• Light Up Nail Dryer^™ & Top Spot Nail Art – This "mani" set is a complete nail art station with manicure accessories and a light-up nail dryer that every girl would want! Contents include 5 bottles of real nail polish, sponge applicator, sponges, nail dryer, and nail file.
• Chalk It Out!^™ Hair Stencil Kit – This handy compact case features 6 washable hair chalk color pods, stencils for creating individual designs and a hair clip for girls to show off their new hairdo.
• X-Loom^™ – Girls can make beaded bracelets up to 16 inches long with this patented expandable bead loom tool. More than 3,400 stylish beads and craft materials are included to help spark their imagination.

For more on Wooky Entertainment's best-selling Style Me Up! collections, visit: Charmazing by Style Me Up! at www.charmazing.com, Style Me Up! at www.stylemeup.com, and like Style Me Up! on Facebook

About Wooky Entertainment Inc.
Wooky Entertainment is a Montreal-based brand development company that produces and distributes high-quality, trend-right product worldwide. The company's goal is to present the latest, freshest, most fashion-forward innovations for everyone! For more information visit http://www.wookyentertainment.com.   

SOURCE Wooky Entertainment

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