WOOM BIKES LAUNCHES FIRST SELF-BALANCING BIKE FOR BABIES

Premium bike brand enters toy market with groundbreaking innovation for young riders

AUSTIN, Texas, Oct. 7, 2025 /PRNewswire/ -- Industry-leading children's bicycle company, woom™, introduces the only self-balancing bike on the market:woom WOW. Now, little ones can start to "Enjoy the Ride" at just nine months while learning important developmental skills required for the most fun and effective bike riding journey ahead.

The differentiating feature of the woom WOW is the self-stabilizing wobble effect which fosters balance, nurtures coordination and boosts bike riding confidence from the start.

"The woom WOW is designed for the littlest riders, encouraging babies and toddlers aged 9 to 36 months to explore the world with curiosity and confidence," says woom CEO Bernd Hake. "With self-balancing technology, our child-specific design, and a focus on safety and fun, we're redefining early mobility and continuing our passion for innovation that's been part of woom since day one."

The creation of the woom WOW was guided by direct observation of how young children move and interact with their environment. By working hands-on with kids during the design process, and incorporating insights from pediatricians and developmental psychologists, the team created a product to fit the physical and cognitive needs of babies and toddlers.

"Introducing mobility tools like balance toys as early as 9 months can have a profound impact on a child's overall development. At this age, the brain is rapidly growing, and the vestibular system, responsible for balance and spatial orientation, is especially receptive to stimulation," said Dionne Kamara, Director of Movement at Union Square Play. "Activities that encourage balance and movement help develop not just physical coordination, but also foundational skills like eye tracking, hearing, and proprioception. Early engagement of these systems supports the building blocks of movement, attention, and learning, promoting healthier motor and cognitive development as the child grows."

Additional stand-out features of the woom WOW include:

• Child-Specific Design - the low frame and long saddle ensure an ergonomic sitting position that grows with the child.
• Safety-First Features - the rounded design and flat, oversized handlebar ends prevent injuries when little ones wobble from side-to-side.
• Convenient Portability – the handlebars can rotate 90º and lock into place for easy carrying and storing.
• Ready to Roll – the bike arrives fully assembled and rolls right out of the box, delivering a "WOW" unboxing moment for both kids and parents.
• Buddy Included – the bike is accompanied with a cuddly, plush toy "Buddy" and an illustrated activity booklet.

Available in three soft colors – pop peach, soft sprout, and dreamy sky – the woom WOW bikes are available online and select retailers for $199.

For more information about woom, please visit www.woom.com and follow @woombikesusa on Instagram.

About woom:
woom is a globally acclaimed children's bicycle company, originally founded in Austria in 2013 and has since expanded internationally to 30 countries worldwide. woom has disrupted the kids' bike category in North America, as the largest and fastest growing direct-to-consumer brands in the space. Its award-winning bikes include options that are 40% lighter than conventional kids' bikes, making woom bikes the lightest series-production kids' bikes in the world. For more information, visit woom.com or @woombikesusa on Instagram.

Media Contact:
Brianna Gillard
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Katie McKenzie
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SOURCE woom™ bikes