EVANSTON, Ill., Sept. 24, 2013 /PRNewswire/ -- Workhorse Software, an industry leader providing media planning software for advertising and marketing agencies, today announced the appointment of Mollie Smith to the position of support manager. Smith joins an experienced team of professionals providing 24-hour support coverage for Workhorse Software's global clientele.
Smith brings a wealth of media planning experience to Workhorse Software highlighted by five years at Starcom Media Vest Group in Chicago. At Starcom, Smith served as communications associate director for Procter & Gamble's Herbal Essences, Aussie and Salon Professional brands. Prior to this role, she also worked on P&G's Downy, Bounce, Head & Shoulders, and Tampax brands. During her tenure, Smith managed the strategic allocation of multi-million dollar media budgets and developed communications plans. She also helped lead and was appointed the primary agency contact on an innovation project driving relevancy of brands in everyday conversation by identifying trends, publishing and distributing content, and measuring success in real time.
"We are excited to welcome Mollie to the team and look forward to her playing an integral role in providing exceptional support and training of our Mediatools software," said Michael Wiletzky, vice president, global support director. "Mollie's knowledge and expertise in media planning working on behalf of leading brands at a top tier ad agency, as well as her experience with Mediatools, further strengthens our ability to provide incomparable support to our clients."
Based in Evanston, IL with satellite offices in London and Manila, Philippines, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide. The company's flagship product, Mediatools™, offers a family of integrated components that provides a seamless media planning environment for advertiser and advertising agencies. For more information on Workhorse Software and the company's product line, visit www.workhorsesoftware.com.
About Workhorse Software
Founded in 1996 in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide. An industry leader in media planning software, Workhorse Software's flagship product, Mediatools™, provides a comprehensive, easy-to-use media planning environment that benefits media planners, buyers and advertisers. Mediatools™, the most powerful and flexible system available today, has set the standard in advertising media planning software. For additional information on Workhorse Software, visit www.workhorsesoftware.com or on Twitter @Mediatoolshelp (http://www.twitter.com/mediatoolshelp) for regular updates and tips.
SOURCE Workhorse Software