WorkingCouples.com Actively Participates on Social Media to Keep Job Seekers Well Informed and Engaged
GRAND RAPIDS, Mich., Sept. 28, 2015 /PRNewswire/ -- WorkingCouples.com (http://workingcouples.com/) leverages the power of social media every day to ensure its community knows what's happening in the world of work for couples and teams. Specifically, the job board maintains Facebook and Twitter accounts where prospective employees can learn about new postings without having to watch the site like a hawk. Employees also benefit from this wider exposure in the form of more and better applicants. Both parties enjoy having a venue to show appreciation for the service WorkingCouples.com provides.
"Nearly everyone today uses social media, especially those looking to build professional networks and learn about new employment opportunities. It's the 21st century version of 'the grapevine,'" says Lee Ashworth, co-founder of WorkingCouples.com. "We knew from the beginning that our site could not maximize its potential without casting a wide net on the leading social networking platforms. Today, we have a healthy presence on both Facebook and Twitter, the two most-sued platforms in the U.S."
According to the Pew Research Center, nearly 6 in 10 American adults are users of Facebook. What's more, almost 90% of those users visit the site weekly or daily. That's a large and captive audience for any product or service, and Ashworth and his team are continually working to ensure that Facebook fans of WorkingCouples.com are engaged with the job board and seeing new postings as they go live.
The data mentioned above also shows that about 1 in 5 adults are regular users of Twitter. WorkingCouples.com makes use of its Twitter account to post immediate updates whenever new jobs are posted. Each tweet includes a link so that followers can go straight to the full job description. Since joining the platform in 2009, WorkingCouples.com has sent nearly 9,000 tweets, a testament to the vitality of the couples job market.
From day one, WorkingCouples.com has been the largest one-stop resource for people searching for team-based work. No other platform or service even compares. Search engines return too much static, while all the major job boards – CareerBuilder, Monster, etc. – are designed for individual users interested in traditional jobs.
The type of jobs posted on WorkingCouples.com run the gamut from live-in senior care to property management. Nearly all the jobs provide on-site housing as a benefit, a major perk for couples with a sense of adventure.
WorkingCouples.com adds new job posts every day, totaling thousands each year. With a steadily improving economy, those numbers are likely to rise, particularly in the resort and hospitality sectors. The greying of the population, meanwhile, will continue driving up demand for those skilled in elder care and similar occupations.
Employers needing a team of two have no better means to reach the largest possible audience than WorkingCouples.com. In addition, the site's strong ties to the major social networks means that audience is growing by the day.
The advantages of WorkingCouples.com for employers are many. Besides the targeted nature of the job board, hiring managers need not worry about being "spammed" with applications. Only paid subscribers to WorkingCouples.com can see employers' contact information and apply for jobs. After a simple registration, posting new jobs is free, although premium placement is available for a modest fee.
"We believe a strong social media presence is important in helping as many job seekers as possible find gainful employment," adds Ashworth. "Sharing on Facebook and re-tweeting on Twitter are ways our community to grow organically. Testimonials from couples who found employment via WorkingCouples.com, as well as they employers who hired them, prove that we're doing things the right way and filling a big gap in the job search industry."
About WorkingCouples.com
WorkingCouples.com is a subscription-based job posting board for couples. As the largest single source of jobs for two on the web, the site is experiencing tremendous growth. Couples and employers are encouraged to follow WorkingCouples.com on Twitter and like the site on Facebook.
Contact:
Lee Ashworth
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