Workrite Uniform and Williamson-Dickie Launch FR Clothing App to Deliver Easy Access to Information on Flame Resistant Apparel

OXNARD, Calif., April 29, 2015 /PRNewswire/ -- Workrite Uniform Company, Inc.®, a business-to-business, flame-resistant (FR) workwear manufacturer, and parent company, Williamson-Dickie Manufacturing Company, announce the launch of an industry-changing smartphone app for FR clothing. The "FR Clothing" smartphone app provides FR users, and the industry at large, easy and immediate access to key information about hazards, safety standards, FR brands, product lines and much more.

The menu of the FR app allows users to select information by categories, including hazards such as flash fire, electric arc, molten-metal splatter and fire service. The app also provides users an option to select information by industry, such as oil and gas drilling and refining, welding, combustible dust, fire service, and others.

From the "FR Essentials" section, users can look up terms in an FR dictionary, watch educational videos, learn more about FR fabric usage and care, read posts on the "Tech Notes" blog, and gain more information on temperature ratings. In this section, there is also content on "Why FR" is important, and a tab completely dedicated to frequently asked questions (FAQs), as well. The app offers 360-degree images of product lines, as well as product descriptions, arc ratings and standard compliance. Featured leading FR apparel brands include: Workrite® FR, Dickies® FR, Walls® FR and Workrite Fire Service.

"Our company has long been at the forefront of FR technology. Now, we're making this world of information readily available and easily accessible," said Lew White, vice president of marketing and merchandizing at Workrite Uniform. "It was our goal to create an information hub for FR customers across North America, and the FR Clothing app is exactly that. It's comprehensive with critical information so FR customers can make informed decisions about their protective wear."

The free "FR Clothing" smartphone app is now available for download from the iTunes App Store and Google Play nationwide. For more information, visit Workrite.com or join the conversation at Facebook.com/WorkriteUniform.

ABOUT WORKRITE UNIFORM COMPANY, INC.
Workrite Uniform is a business-to-business (B2B) affiliate of Williamson-Dickie Manufacturing Company ("Dickies"), a global workwear brand. Founded in 1973, Workrite Uniform Company, Inc. has delivered high-quality flame-resistant (FR) workwear for more than 40 years. They are also the leading supplier of FR station wear for fire service. An ISO 9001:2008-certified company, Workrite Uniform is solely focused on the development and manufacturing of FR clothing for industries throughout North America. Today, Workrite Uniform offers three top-quality FR brands, Workrite® FR, Dickies® FR and Walls® FR, in the B2B market. For more information on Workrite Uniform, visit www.workrite.com.

ABOUT WILLIAMSON-DICKIE MANUFACTURING COMPANY
Williamson-Dickie Manufacturing Company is the world's leading provider of authentic work apparel, specializing in innovative performance workwear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. Williamson-Dickie also manages the retail of Dickies FR and Walls FR. For more information, visit www.williamsondickie.com.

Jenny Guy
Mustang Marketing
[email protected]
(805) 262-6007

Photo - http://photos.prnewswire.com/prnh/20150429/212606

SOURCE Workrite Uniform Company, Inc.

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http://www.workrite.com