Workspaces Become More Fashionable This Spring with OfficeMax's Launch of DiVOGA Seraphina

NAPERVILLE, Ill., March 31, 2011 /PRNewswire/ -- Springtime brings the opportunity to rejuvenate, get organized, and take a fresh approach at home and the office. OfficeMax® (NYSE: OMX), a leader in office products and services, is helping people accomplish this with the launch of its limited edition Seraphina pattern, the newest design available under its stylish premium line of DiVOGA® desk accessories and office products. Combining contemporary black and white vines intertwined with elegant violet hues, the DiVOGA Seraphina workspace collection is feminine, calming and incorporates beautifully into any workspace at home or the office.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/officemax/46663/

"Our design inspiration for DiVOGA Seraphina came from watching the combination of vines and shadows on a garden wall at twilight. We tried to capture the flickering movement of the leaves and shadows," said Debra Hovel, managing partner at Taxi Branding. "This design gave OfficeMax a wonderful opportunity to incorporate the popular fashion trend of violet hues and blend it with classic black and white patterns featured on DiVOGA Seraphina."

With papers piling up and dust collecting all winter, the introduction of DiVOGA Seraphina offers a new collection of stylish desk accessories and products for organizing and revitalizing your workspace for spring. From file folders with elegant patterns to coordinating desktop organizers and pencil cups, this expansive collection helps create a clutter-free, contemporary workspace. It also includes unique pieces such as a fashionable identification wallet and patent leather bag that bring elegance to your mobile office. DiVOGA Seraphina is available for purchase at OfficeMax.com, OfficeMax stores nationwide and other select retail partners of OfficeMax starting April 1, 2011.

"DiVOGA is one of OfficeMax's most popular premium brands, which has gained a strong following since it was introduced more than two years ago," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "DiVOGA Seraphina is a great example of how this premium brand continues help customers do their best work while adding style, elegance and creativity to any workspace with limited edition patterns."

DiVOGA first launched in 2008 as one of OfficeMax's inaugural premium brands, featuring stylish, affordable office products and accessories. Throughout the year, OfficeMax unveils limited edition collections of DiVOGA products featuring a modern, seasonal pattern. Some of its popular patterns have included Mod Nature, XOXO and Botanica. In addition to DiVOGA, OfficeMax continues to expand its selection of innovative, affordable products through its collection of premium brands, which include TUL®, INFUSE™, Peter Walsh you.organized, [IN]PLACE®, [IN]PLACE® SYSTEM by Peter Walsh, Brenton Studio™, Eastleigh™ and ENGAGE™.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products.  The OfficeMax mission is simple.  We help our customers do their best work.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and individual consumers.  OfficeMax customers are served by approximately 30,000 associates through direct sales, catalogs, e-commerce and approximately 1,000 stores.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit www.officemax.com.

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated.

OfficeMax Media Contacts:
Bill Bonner
630 864 6066

Jennifer Rook
630 864 6057

SOURCE OfficeMax Inc.