World-Class Snowboarding for the First Time in China

December 4, 2010: "Oakley and Shaun White present Air & Style"

Oct 15, 2010, 12:08 ET from Air & Style

BEIJING, Oct. 15 /PRNewswire-Asia/ -- The 2010/2011 snowboard season is starting with a big bang: The legendary snowboard contest Air & Style is coming to Beijing, People's Republic of China, with the 6-star Swatch TTR World Snowboard Tour event "Oakley and Shaun White present Air & Style Beijing 2010" on December 4, 2010, at the Olympic Sports Center Stadium, venue of the Olympic football tournament at Beijing Olympic Games 2008. The event is being held with the full support from Beijing Sports and Beijing government.

Unique mix of top sports and top music

This is the first time ever that world-class contest snowboarding is coming to China, with the superstars of snowboarding competing for the famous Air & Style Ring of Glory, the world's most valuable trophy in snowboarding. "The Oakley and Shaun White present Air & Style Beijing 2010" is presenting a unique mix of top sports and top live music acts to the Chinese public, perfectly tailored for celebrating the lifestyle of young people. With its cool and stylish reputation the Air & Style has become the world's premier snowboarding event.

Great combination: Shaun White and Air & Style

With the world's most legendary contest Air & Style and snowboarding's global superstar Shaun White, two-time Olympic Gold medalist and Air & Style winner, teaming up for a snowboarding event, the expected 15,000 spectators on-site and millions on the internet and on TV should already now get ready for great sports, great entertainment, great fn and a great party.

16 of the world's best snowboarders, with top riders such as Scotty Lago, Andreas Wiig or Peetu Piiroinen already confirmed, will drop off from the 42m tall inrun to perform breathtaking tricks over the gigantic straight jump -- competing for the prize money of US-$100,000 and 1,000 points in the TTR world ranking and the famous Air & Style ring of glory.

Air & Style: The world's premier snowboarding event

With its roots going back to 1993, Air & Style has become the world's most traditional and renowned snowboard contest, having drawn as many as 30,000 people to watch the sports' best athletes. It was at the Air & Style contests in 2003 and 2004 in Austria where Shaun White won his first major contest. From there on his career path went all the way to win two consecutive Olympic gold medals and substantially define the tremendous progression the sport of snowboarding has experienced over the past years.

Related leaders of Beijing Municipal Bureau of Sport said that the World Snowboard Tour Beijing brought by "Air & Style" is the first time for Beijing to hold the world top-class snowboard events, and also the first large-scale outdoor winter sport event in Beijing. It will be one of the major sports event brands in Beijing and will promote the development of China's outdoor winter sports. It is an epoch marking sporting festival. Beijing Municipal Bureau of Sport will pay close attention to, cooperate actively with and provide full support to this event, ensuring the smooth operation of this World Snowboard Tour Beijing 2010.

International Olympic Committee executive Gerhard Heiberg said: "After the promotion, participation and witness of the success of the 2008 Beijing Olympic Games, I was so honored and excited to help materialize the introduction of 2010 Air & Style to Beijing, which will bring China a world winter sport event. I expect Air & Style will open the curtain of China's top- class winter sports programs! And I hope this will push forward the flourishing of outdoor winter sports in China. Beijing has a long winter and it is appropriate to hold the winter sports programs here. I also hope that in the future, Beijing will be in the list of the cities that apply for the hosting of the Winter Olympic Games!"

Andrew Hourmont said: "Having worked for almost two years to make this happen, we are now extremely proud to be the first ones to bring the best snowboarding in the world to China. Only through our organisation's hard work and our close collaboration with the Beijing authorities and their dedication to bring Air & Style to China, this event is being made possible. It again proves the strength of the Air & Style brand in the world of young sports events. China can look forward to a fantastic event, which will again push forward the level of competitive snowboarding."

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SOURCE Air & Style