NEW YORK, Feb. 3, 2016 /PRNewswire/ -- Worldwide demand for consumer water treatment systems will advance 11.6 percent annually to $16.3 billion in 2019. Gains will be driven primarily by raising market penetration in less developed markets, such as China, India, and other Asian countries, as well as much of the Africa/Mideast region. In these areas, rising incomes, coupled with increasing concerns about poor water quality and expanding consumer awareness about the types of water treatment systems available will all propel demand growth. Ongoing economic improvement in several of the more developed geographic markets, particularly where housing markets are recovering, will also support gains.
Developing markets to outpace developed regions
Demand for consumer water treatment systems will generally increase three to five percent yearly in developed markets through 2019. While these gains are healthy, they are significantly behind the growth rates in developing regions, several of which are expected to see their sales double over the forecast period. China was the largest market for these systems in 2014 with 26 percent of global sales and will achieve the second fastest growth rate through 2019. As a result, China will account for 40 percent of additional worldwide sales between 2014 and 2019. India will see the fastest gains over the forecast period, rising 18 percent annually through 2019, albeit from a smaller base. In both of these countries, a large population coupled with poor water quality will support strong growth, even though total market penetration remains low. The most significant markets will remain among the wealthier classes that can afford the systems, but live in areas where public infrastructure is insufficient. However, increasing personal incomes will enable a rising number of residents, particularly in urban areas, to afford the purchase or upgrading of supplemental water treatment systems.
Water quality differences affect market growth rates
The reasons for market growth vary significantly between developed and developing markets. In developing markets, water quality is typically poor, supplies are stressed, and public treatment infrastructure is insufficient where available. Therefore, some additional step is needed to remove biological contaminants, sediment, or harmful chemicals. In these countries, the traditional methods for obtaining clean water are boiling drinking water and purchasing water in bottles, jugs, or other large containers. These methods are more costly than water treatment equipment over the long term, but have low up-front costs, so their use has persisted in poorer areas. However, more consumers are adopting supplemental water treatment systems as incomes rise and low-cost entry level water treatment systems are introduced.
In contrast, developed markets have widely available publicly treated water, particularly in urban areas. Therefore, consumers often purchase water treatment systems to improve aesthetic traits such as taste and smell, although more advanced systems that remove unregulated contaminants are also purchased. Other more advanced systems have features that heat or chill the water, make ice, or add flavors, and are viewed more as an appliance rather than a plumbing attachment. Still, rural residents, even in developed areas, may be more likely to purchase consumer water treatment systems to handle private water sources.
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