World Financial Group Reviews New Life Insurance Study

A new study reveals that American workers value their life insurance benefits, but perhaps not as much as they should. World Financial Group reviews the new study.

Oct 24, 2012, 06:00 ET from World Financial Group

ATLANTA, Oct. 24, 2012 /PRNewswire/ -- For many American workers, life insurance benefits are provided, or at least offered, by employers. Given the important role that life insurance plays in long-term financial planning, this might seem like a boon, but a new study suggests that American workers may not value their life insurance benefits as much as they should. The study, conducted by Guardian Life Insurance, reveals that while employees do tend to place some value on their life insurance benefits, "there is significant room for improvement."  The study has received notice by World Financial Group, Inc. (WFG), a financial services marketing company.

World Financial Group is a company that is passionate for providing a variety of financial services, including life insurance, through its associates. World Financial Group reviews various studies and statistics regarding life insurance, and seeks to share this knowledge with its independent associates so they, in turn, can educate and empower their clients. The company has responded to the new Guardian study with a press statement.

According to World Financial Group, appreciating the benefits of life insurance is directly tied to understanding what those benefits can do, and recognizing their potential for real-world value. The company notes that "comprehending how benefits affect you and your family is essential, and it is important to know what value they provide in a time of need."

In the Guardian survey, employees were asked to rank their assessment of life insurance benefits, on a scale of one to 10. The survey found the average score to be 6.8. Roughly half of all workers said that they were highly satisfied with their life insurance benefits from their employers. Meanwhile, 42 percent of employers responded by saying that they believed their employees to be highly satisfied with their life insurance benefits.

World Financial Group reviews studies like these and takes note of important trends. For this study, WFG draws special attention to one particular finding in the Guardian study. Workers and employers alike are found to agree that, generally speaking, life insurance benefits are not well understood.

Guardian also notes that age and gender can affect the extent to which an employee values life insurance benefits. Broadly speaking, older employees place a higher value on life insurance. Additionally, the study finds that, on average, women value life insurance more than their male counterparts.

World Financial Group, Inc. is a marketing company whose independent associates offer financial services to clients through its affiliated companies across the United States WFG is passionate about empowering clients by providing information regarding the benefits of the broad amount of products and services offered. World Financial Group believes clients can make the best decisions for themselves and for their families when they are fully and properly informed about all existing options.


World Financial Group, Inc. (WFG) is a financial services marketing company whose affiliates offer a broad array of financial products and services. WFG's independent associates, located throughout the United States, strive to help individuals and families often overlooked by the financial services industry to plan for their financial futures, advocating the power of choice for clients through agreements with several of the financial and insurance industries' leading companies.

WFG is a business unit of the Life and Protection Division of Transamerica Life Insurance Company. The Transamerica companies offer a wide array of innovative financial services and products with a common purpose: to help individuals, families, and businesses build, protect and preserve their hard-earned assets. With more than a century of experience, Transamerica has built a solid reputation on solid management, sound decisions and consumer confidence. For more information, visit

World Financial Group Headquarters: 11315 Johns Creek Parkway, Johns Creek, GA 30097-1517, PO Box 100035, Johns Creek, GA 30096-9403. Phone: 770.453.9300.

SOURCE World Financial Group