World premiere of new Mega Bloks® collectibles at San Diego Comic-Con 2014

Mega Bloks Halo® and Call of Duty® Signature Series set reveals & exclusive giveaways at Mega Bloks Booth #3351

MONTREAL and SAN DIEGO, July 24, 2014 /PRNewswire/ - Mega Bloks® is offering exciting Halo® and Call of Duty® set reveals and limited edition exclusive giveaways at this year's San Diego Comic-Con (SDCC).

The Call of Duty Signature Series Hovercraft is making its world premiere this week at the Mega Bloks booth #3351. Collectors can preview the highly authentic and intricate 2,700-piece amphibious military vessel along with select Fall sets that include all-new characters, weapons and vehicles. Fans, ages 17 and up, will also have the opportunity to take home an event exclusive Call of Duty Gold Astronaut micro action figure.

One of the most exciting additions to the Halo line is the micro action figure that features augmented pose-ability and inter-changeable armor for enhanced customization. Visitors to the Mega Bloks booth can get their hands on one of these all-new Halo figures and take home a limited edition Cyan Mark VI event exclusive by participating in one of the many on-site activities.

Today, from 4:30 p.m. to 5:30 p.m., Frank O'Connor and Andy 'Bravo' Dudynsky, from 343 Industries will be at the Mega Bloks booth autographing limited edition Halo posters. Fans can also visit the Xbox Lounge in the Manchester Grand Hyatt hotel (1 Market Place) to take photos with the seven-foot tall Mega Bloks UNSC Mantis, which features over 200,000 blocks, lights and robotic movement.

Fans are invited to the Mega Bloks booth to take part in the action and visit the make-and-take station where they can create a one of a kind SDCC souvenir. The best builds will be recognized and rewarded throughout the day with even more giveaways of Fall Halo and Call of Duty sets.

For news, event pics, and activity updates please follow us on:

Twitter: @MegaBloks

Instagram: @MegaBloks

Facebook.com/MegaBloksCollectors

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About MEGA Brands

A member of the Mattel family of companies, MEGA Brands Inc. is a trusted collection of leading global brands in construction toys, games & puzzles and arts & crafts. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. MEGA® Brands includes MEGA BLOKS®, RoseArt®, MEGA Puzzles®, MEGA Games® and Board Dudes®. Visit http://www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

About Activision 

Headquartered in Santa Monica, California, Activision (Nasdaq: ATVI) is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com. ACTIVISION and CALL OF DUTY are trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

The "Halo" Franchise

The "Halo" franchise is an award-winning collection of properties that have transcended video games and grown into a global entertainment phenomenon. Beginning with the original "Halo: Combat Evolved" (2001), the critically acclaimed and record-shattering series of games have reinvented how people think about video games and has since built a fan base of millions worldwide and inspired multiple New York Timesbest-selling novels, a live-action digital series, comic books, action figures, apparel and more.

Published by Microsoft Studios, the "Halo" franchise of games is exclusive to Xbox platforms, Windows 8 PCs, tablets, and Windows Phone 8 devices. To date, more than 60 million copies of "Halo" games have been sold worldwide, driving over 6 billion hours of gameplay by fans connected to Xbox Live.

About 343 Industries

343 Industries is the developer of the blockbuster "Halo" series of video games and, as part of Microsoft Studios, oversees the "Halo" franchise, including games, linear programming, novels, comics, licensed collectibles, apparel and more. 343 Industries is home to world-class talent that delivered award-winning titles like "Halo 4" and "Halo: Combat Evolved Anniversary," as well as the action-shooter "Halo: Spartan Assault" and the live-action digital series "Halo 4: Forward Unto Dawn." The studio is currently developing "Halo: The Master Chief Collection" and the next installment in the legendary saga of the Master Chief, "Halo 5: Guardians," while continuing to transform entertainment experiences across the "Halo" universe with groundbreaking projects, including an upcoming television series and the all-new digital series "Halo: Nightfall."

SOURCE MEGA Brands Inc.