MIAMI, Feb. 3, 2017 /PRNewswire/ -- #BankSocial 2017 (http://www.banksocialmediaconference.com/) is just around the corner, and organizers are pleased to announce that Jay Baer — founder of Convince & Convert, an Inc. 5000 firm — will be the keynote speaker. Bank and credit union representatives can expect to receive a wealth of practical, actionable insights from this veteran of social media marketing. Advanced registration pricing for the conference ends in less than a month; to register and learn more about what to expect at #BankSocial, visit http://www.banksocialmediaconference.com/event-registration/.
"Social media is more important than ever for banks and credit unions, and it's fantastic that #BankSocial dedicates an entire event to showcasing social media best practices in financial service. I'm honored to be a part of the 2017 speaker lineup," said Baer.
Baer's presentation, "Hug Your Haters," will dive into the latest research on why and where customers complain. Given the explosion of social media platforms this century, customers have more outlets than ever before to voice displeasure — and they're certainly taking advantage. Baer suggests that rather than a source of frustration, this increased feedback from customers presents an enormous opportunity. He will explain how embracing complaints and taking real action to make things right is a powerful and effective way to retain customers, keep them happy, grow a business and build a highly respected brand.
"Jay Baer is absolutely one of the best content marketers and strategists in the industry," says John Siracusa, founder of #BankSocial. "Since getting his start over 20 years ago, he's advised hundreds of companies, including members of the Fortune 500, on how to optimize their customer service and build value in a rapidly changing world. Baer's contributions to strategic thinking are invaluable, and I'm honored to give banks and credit unions a unique opportunity to learn from a real titan and trendsetter."
Miami, Florida is the location for #BankSocial 2017. Last year's event generated an enthusiastic response, which has fueled lots of anticipation for this year's conference. The metrics don't lie: #BankSocial 2016 saw over 3,000 interactions on the conference's proprietary app over a two-day span, and the #BankSocial hashtag trended on Twitter. A complete conference agenda is available at http://www.banksocialmediaconference.com/agenda/.
Banking isn't like every other industry–regulations have made social media a nerve racking territory. That's why #BankSocial was created to inspire bank and credit union marketers and executives to be the best at exceeding customer's expectations, while navigating through the red tape. Whether you're a social media rock star or a beginner, you'll gather a wealth of knowledge from industry leaders through content innovation, open discussions, networking, and so much more. Learn more at http://banksocialmediaconference.com.
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