World-Renowned Plastic Surgeon Dr. Rian A. Maercks Introduces Revolutionary Approach to Breast Augmentation Procedure at Odds with Popular Culture's Embrace of the 'Augmented Look'

MIAMI, Nov. 5, 2013 /PRNewswire/ -- In Miami, Florida, the hotbed of plastic surgery and breast augmentation, a novel procedure has been developed harnessing advances in technology, device safety and crucially, superior aesthetic standards. This development comes at a surprising time when the world and popular culture have not only accepted but embraced the "augmented look" in breast aesthetics. Performers and celebrities have sharp demarkation where the breast suddenly begins far from their midline and their breasts change shapes and even jump around during performances. These findings are embraced, even worshiped by the general public. However, in the microcosm of one of the most unique boutique practices in the world, these findings are unacceptable.

Dr. Rian A. Maercks is well known for his uniquely innovative approaches and interventions. Maercks never felt that breast augmentation delivered acceptable results on the unclothed female body. He explains "The manner of augmentation that every plastic surgeon, myself included, is taught is doomed to create unnaturally shaped and positioned breasts. In the process an important muscle is destroyed and ends up pushing the implants to a down-and-out position." His dissatisfaction with status quo plastic surgery led Dr. Maercks around the world seeking aesthetic mentors that might have something better.

Dr. Maercks developed what is now called the "Cold-Subfascial Breast Augmentation," his trademarked name for a revolutionary new concept in breast augmentation. In layman's terms, Dr. Maercks harnesses a strong supporting tissue called fascia with a meticulous fascia preserving dissection technique to actually sculpt a custom pocked that actually controls the shape of the implant. The revolutionary difference here is that Dr. Maercks does not need to use narrow highly projecting implants to create the artificial appearing projection that is so common in breast augmentations. The doctor is directly in control of projection and shape through his fascial sculpting and creates impressive controlled and natural sloping projection with low profile implants.

The consummate perfectionist, Maercks even incorporates the seldom used "gummy bear" form stable anatomically shaped implants as routine in all of his work including the scarless transaxillary primary augmentation. It is thought by most that this everyday practice at The Maercks Institute is impossible, yet another detail that sets this shinning star apart. Maercks states, "I refuse to use any implant other than Allergan style 410 or Sientra classic oval anatomic primarily for their vastly superior safety profile and secondarily for the added height and workability."

The Maercks Institute reports that the patient population seeking conversion from commonly used techniques to the Cold-Subfascial Revision has become even larger than his primary Cold-Subfascial Breast Augmentation practice. Patient satisfaction is incredible as evidenced by glowing reviews of Dr. Maercks' work (www.RealSelf.com, www.DoctorBase.com ). The Maercks Institute attributes this to their patients' ability to wear clothing without bras and have a beautiful natural appearing look, their ability to wear push up bras and create however much cleavage they desire and the relative dissociation of the breast from the chest and arm muscle's movements.

To further educate the public on this incredible technique, www.ColdSubfascialBreastAugmentation.com has been launched to give insight into the thought process and customized design of Cold-Subfascial breasts for all kinds of women with all sorts of body types from primary augmentations to tertiary revisions. Dr. Maercks offers limited exclusive complimentary consultations at The Maercks Institute, 4500 Biscayne Boulevard, just outside Miami's Design District.  International and long distance patients may take advantage of a thorough e-consultation with this treasured physician.

Contact:
Rian A. Maercks M.D.
The Maercks Institute
Ph: 305.328.8256 

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SOURCE Dr. Rian A. Maercks