World Tea Expo Considers Coffee Drinkers, as Well as Coffee Leaf Tea
Leading Trade Show Looks at How to Get Coffee Drinkers to Enjoy Tea, Signature Tea Beverages at the Coffee Shop, and a Revolutionary Tea That Harvests Coffee Leaves
Apr 23, 2015, 03:19 ET
LAS VEGAS, April 23, 2015 /PRNewswire/ -- World Tea Expo (#WorldTeaExpo or #WTE15), the leading tradeshow focused 100 percent on premium teas and related products, will explore how to get coffee drinkers to enjoy tea and ways the coffee shop can increase profits with tea. The event will also offer an exclusive presentation on coffee leaf tea - an exciting and revolutionary new tea in the marketplace. World Tea Expo takes place May 6 - 8, 2015 in Long Beach, Calif. at the Long Beach Convention Center. To register, visit WorldTeaExpo.com.
Lisa Boalt Richardson, a tea educator and consultant with Lisa Knows Tea, will share "How to Get Coffee Drinkers to Enjoy Tea" at World Tea Expo. She says many ardent coffee drinkers are trying to become tea lovers for various reasons, such as health, digestion, reducing caffeine intake and overall interest. However, according to Richardson, since coffee and tea are vastly diverse beverages, sometimes coffee drinkers struggle to find a tea they can appreciate and take pleasure from drinking. In the session, the award-winning author will review ways to help coffee lovers delight in tea.
In the class "Taking Tea to New Heights in the Coffee Shop," Mary Kloberdanz, sales and community outreach manager at The Tea Spot, will evaluate tea-based signature drinks as drivers for increased profits at beverage chains in the United States and Canada. Kloberdanz will also make the case for tea as a cornerstone ingredient at the coffee and tea bar. She'll explore a multitude of recipe options, demonstrating how to effectively train baristas in tea knowledge and presentation, as well as how to streamline operations, and experiment knowledgeably and creatively to produce unique beverages centered around tea.
In addition, World Tea Expo will offer an exclusive "Focused Tasting" on coffee leaf tea, an infusion of Arabica coffee leaves that's come into the spotlight in 2015. The session will be led by Max Rivest and Arnaud Petitvallet, co-founders of Wize Monkey; the two plan to revolutionize coffee economies with this deliciously unique beverage that also boasts higher antioxidants than green tea. Rivest and Petitvallet say coffee farms are traditionally only profitable three months of the year; however, by harvesting the leaves year-round, growers can create stable work and more sustainably improve their quality of life. The session - called "Coffee Leaf Tea: The Revolutionary New Tea" - offers an inside look at this hot new brew, why it's garnering major attention, and how the developing category is attracting customers.
Overall, World Tea Expo features a jam-packed agenda. Key highlights include: a product-filled expo; the Best New Product Awards; the World Tea Awards; The North American Tea Championship Winners Tasting Circle; the World Origin Tasting Tour; and the Tea Business Boot Camp, among other education and networking opportunities. Register at WorldTeaExpo.com. Questions? Email [email protected].
About The Beverage Group, a division of F+W, A Content + eCommerce Company
The Beverage Group, a division of F+W, is an integrated media company dedicated to providing business solutions to the global beverage industry. Programs include: World Tea Expo, North American Tea Championship, World Tea Academy and World Tea News. F+W is an enthusiast-focused Content and eCommerce company, serving 20 Million consumers annually via the Company's print portfolio, ecommerce stores, extensive online education programs, trade and consumer events, popular consumer catalog brands, nationally-broadcast TV programs and more, all in service of passionate niche communities of professionals. (fwcommunity.com)
SOURCE The Beverage Group, a division of F+W, A Content + eCommerce Company