WorldAddresses.com to Exhibit Latest Address Lookup and Address Data Plug-In Technology at Internet Retailing Expo 2012

NORWICH, England, March 19, 2012 /PRNewswire/ --

- WorldAddresses.com invites professionals within the multichannel retail sector to view demonstrations of its Magento Plug-in -

Online international address data software provider, WorldAddresses.com (http://www.worldaddresses.com/), will be showcasing its latest plug-in technology - the Magento Address Lookup  Plug-in - at Internet Retailing Expo 2012, a key annual exhibition for the UK multi-channel retail and ecommerce industry.

Representatives from WorldAddresses.com will be exhibiting at Stand F8 alongside other leading suppliers, which takes place on 21-22 March at The NEC, Birmingham.

WorldAddresses.com's latest address data plug-in has been developed for Magento, an e-commerce platform that is designed to help e-tailers build online checkouts and customer registration forms into their websites. With the development of WorldAddresses.com's plug-in, e-tailers aiming to provide their customers with a seamless transaction process can do so via the implementation of automatic address lookup functions within the checkout forms. The technology can also be adapted to support m-commerce, a fast growing shopping preference for consumers on the go.

With the additional plug-in functionality, customers purchasing their goods on an e-tail site or via their mobile device can complete their delivery and billing details simply by entering their postcodes and clicking on the desired addresses from a drop-down menu, in place of having to manually type in their address data line by line, as would previously have been the case.

Furthermore, the enhanced accuracy of data that is available via deployment of the Magento Address Lookup Plug-in improves delivery accuracy, as e-tailers can have increased confidence in the dispatch details that customers have submitted. It also means that the company's marketing can be targeted to authenticated and viable targets once this correct data is input and captured.

Internet Retailing Expo 2012 will be aimed at multichannel retailers and aims to educate the industry about the latest industry trends and technologies. During the two-day event, attendees will be invited to take part in conference streams, forums and workshops to discuss current challenges the industry is facing and potential solutions that could help improve specific business processes and drive efficiencies.

Emma Gooderham, Managing Director of WorldAddresses.com, comments, "Our Magento plug-in has been specifically designed for the e-tail market, and the Internet Retail Expo therefore provides us with the ideal platform to showcase its capabilities to our target audience. With retailers making ever-increasing investments in their ecommerce sites, it is imperative that this resource does not underperform in any way, and that it instead has the most positive impact on the bottom line possible."

Gooderham continues, "We are proud that the functionality available within our Magento plug-in helps our customers to create an efficient and seamless checkout process, which in today's demanding consumer online marketplace, is near enough expected. But with increased checkout efficiency also comes improved customer retention, and thus greater sales conversion, as customers will always return to those e-retailers that allow them to shop online easily and deliver the goods without a hitch. We are therefore excited to be exhibiting our latest development at Internet Retailing Expo 2012, and welcome visitors to Stand F8 for a demonstration!"

About WorldAddresses.com and World Addresses Web

World Addresses Web is an online international address lookup service from WorldAddresses.com, a highly successful address management company that also developed a portfolio of products under the UK PostCoder.com banner.

The software outputs global addresses for automatic online address lookup in the international "Standard 42" format. The Standard defines the correct format for each country's address, approved by its postal operator.

The address data service can be set up instantly, is updated automatically and charges are on a flexible basis for correct lookups only and are based upon various sizes of credit packs.

For further information, please contact:

Emma Gooderham
WorldAddresses.com
Tel: +44(0)1508-494-488
Fax-: +44(0)1508-494-481

Rachael Myers
itpr
Tel: +44(0)1932-578-800
Fax: +44(0)1932-578-801

SOURCE WorldAddresses.com