WORLD'S FIRST SELF-CHILLING BEVERAGE to Go On-Sale In Select Pasadena & Calabasas Convenience Stores

IRVINE, Calif., Aug, 1, 2012 /PRNewswire/ -- West Coast Chill Pure Energy packaged in the World's First Self-Chilling Beverage Can goes on Sale to the Public on Monday, August 6, 2012. You are invited to attend this exciting event at Chevron Carwash and Food Mart located in Pasadena, followed by Malibu Canyon Shell and Mac Chevron located in Calabasas on August 8, 2012 (see below for actual addresses).  The initial launch events will include live demonstrations on how to activate the can, promotional giveaways, shave ice snow cones with West Coast Chill, and Savolt Motorsports cars sponsored by West Coast Chill. 

(Photo: http://photos.prnewswire.com/prnh/20120801/LA49914)

Come out to witness history in the making as the World's First Self-Chilling Beverage Can goes on Sale to the Public.  The Ice Age Is Over and consumers will finally begin to enjoy a cold beverage without the use of ice and refrigeration.

West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, no caffeine, is naturally sweetened, naturally flavored, fortified with vitamins and herbs.

This beverage features the EPA Stratospheric Award winning Microcool technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source.  An activation button on the can allows the beverage to drop 30 degrees within minutes.  The Chill Can does not require any energy and eliminates the need for any refrigeration as it CHILLS ON DEMAND ™ ANYTIME ANYWHERE. "The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink," according to Joseph Company International CEO, Mitchell J. Joseph.

Part of West Coast Chill, Inc.'s "Greening Efforts" will include recycle bins specially made to RECAPTURE the cans for REUSE in an effort to reduce their carbon foot print. 

West Coast Chill, Inc. is licensed under the authority of Joseph Company International.

Pasadena Chevron store location:  14400 East Colorado Blvd., Pasadena, CA 91106
Calabasas Shell/Chevron store location:  4831 Las Virgenes Road, Calabasas, CA 91302

For more information on West Coast Chill visit the website at:
http://www.westcoastchill.com
For more information on licensing visit the website at:
http://www.chillcan.com

SOURCE West Coast Chill, Inc.