World's Hottest Smoke Alarm Kicks Off 2014 With Top Innovation Award

AURORA, Ill., Jan. 20, 2014 /PRNewswire/ -- The Good Housekeeping Research Institute has named the First Alert^® Atom™ Smoke and Fire Alarm one of the year's most innovative products.

(Photo: http://photos.prnewswire.com/prnh/20140120/CG49180)

In the February issue of the Institute's namesake magazine, editors wrote that the advanced photoelectric smoke alarm met their "gold standard," explaining that the product offers innovative solutions to consumer problems. The Atom is one of only six products to receive the distinction as one of the year's VIPs, or Very Innovative Products.

The alarm combines an incredibly compact, sleek design with an advanced smoke entry system for maximizing protection with a nod towards home decor and design.

"The Atom epitomizes First Alert's commitment to innovation and excellence," said Mark Devine, senior vice president for First Alert/BRK Brands. "Since we launched the Atom in 2013, consumers have embraced the product's sleek, micro design, and have the peace of mind that the latest technology in smoke detection provides. We strongly value an award from Good Housekeeping, which is its own gold standard to American consumers."

The new Atom leads the home safety industry by meeting the demand for affordable smoke and fire detection that offers safety with a sense of style. Measuring just 1.5 inches in diameter and weighing less than two ounces, the Atom is offered in a number of decorative finishes—including wood grain, stainless steel and bronze—to blend seamlessly into any decor.

"The cutting edge design of the Atom is the latest in a series of affordable innovations we have launched, including a complete line of designer safety alarms that offer unique alarm features, such as voice with location smoke and carbon monoxide alarms, all with nuisance alarm-resistant technology," said Devine.

Other Accolades
The Good Housekeeping VIP Award recognition comes on the heels of several other top awards for First Alert. Last fall, First Alert/BRK Brands received a Chicago Innovation Award for the Atom, one of only 10 products selected for the honor. The company also received a Good Design Award, an international distinction of the Chicago Athenaeum: Museum of Architecture and Design, as well as product packaging awards and other editorial honors.

For more information on the First Alert Atom, as well as other First Alert affordable innovations, visit www.firstalert.com.

About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden Corporation (Rye, NY)NYSE: JAH, a leading provider of niche consumer products used in and around the home. For 50 years, BRK Brands, Inc. has been the manufacturer of First Alert^®-branded home-safety products, the most trusted and recognized safety brands in America. BRK^® Brands designs and develops innovative safety solutions including Tundra^® Fire Extinguishing Spray, ONELINK^® wireless alarms and a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most. Such products are also marketed under the BRK Electronics^® brand, The Professional Standard for the builder and contractor audiences. BRK Brands, Inc. products are found in more than 30 countries worldwide. For more information, visit http://www.firstalert.com or http://www.brkelectronics.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.

©2014 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
First Alert^® is a registered trademark of The First Alert Trust, Aurora, IL 60504.
BRK Electronics^® is a registered trademark of BRK Brands, Inc., Aurora, IL 60504.
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SOURCE BRK Brands