WHAT: The WLSL (#WLSL @TheWLSL) is celebrating its 8th year of raising awareness about the vital importance of teaching kids to swim to help prevent childhood drowning. Launched in 2010, the annual event coordinates the efforts of hundreds of aquatics facilities on five continents to spread the message Swimming Lessons Save Lives in their local communities. To date, the program has generated more than half a billion life-saving media impressions with almost 200,000 kids participating. Learn more at WLSL.org.
WHERE: WLSL is taking place at waterparks, community pools, YMCAs, swim schools and in open water locations in 46 states in the US and 25 countries around the globe including: Australia, Bahrain, Brazil, Ghana, India, Italy, Japan, The Republic of Korea, Mexico, Poland and the United Arab Emirates to name a few. A list of locations, addresses and local contact information can be found at: http://www.wlsl.org/WLSL/Locations.aspx
WHEN: Thursday, June 22, 2017. Local event times vary by location.
WHY: Childhood drowning is preventable. The WLSL program works to help parents understand they must remain vigilant at all times when supervising children in and around water, and the vital importance of teaching young children water safety and swimming skills. Research shows participation in formal swimming lessons can reduce the risk of drowning by 88% among children aged 1-4, yet many children don't receive formal swimming or water safety training. More drowning and near-drowning accidents take place in June than any other month and the July 4th holiday traditionally sees an increase in drowning accidents compared to other weeks during the summer.
Interviews/Visuals: Children and parents participating/learning swimming skills at all locations. Olympic Gold Medalist Rowdy Gaines, spokesperson for the event, available for Skype interviews. WLSL event organizers available for comment. B-roll/photos available upon request.
Phone: 913-599-0300 x 11
SOURCE World's Largest Swimming Lesson