LOS ANGELES, May 15, 2015 /PRNewswire/ --The use of video by both brands and marketers is exploding and escalating every year. Yet increased consumer engagement is still lacking. Skipstone's Troy Ontko, Founder and CEO and Stephanie Wheeler, Director of Operations and Business Development, appear on Worldwide Business with kathy ireland® to discuss how their company is solving this challenge.
Ontko shares during his interview, "Brands today need effective ways to engage customers with a two-way interaction and conversation. Skipstone provides marketers with the advantages of video in an interactive format. Rather than simply watch a lengthy video, customers can interrupt with questions and go directly to the content they are seeking."
Ontko goes on to explain, "Video is the most effective and efficient way to interact with someone before, during and after the sale. Our platform provides an interaction process much like that which exists between friends. Customers today expect and appreciate their needs being met, and our platform aids brands in doing that efficiently."
Founded in 2013, Skipstone provides the patent-pending video platform technology platform that provides an efficient and collaborative way for consumers to investigate goods and services in which they are interested. The active and engaging platform allows customers to ask questions by voice, text, use of pull-down menus and other means of interaction. Skipstone uses existing libraries of video content, or they can help brands develop new videos.
Wheeler, adds, "Our technology takes the concept of brand communications and customer interaction to the next level. The customer can ask a question during a video and have it answered immediately. We help a brand provide accurate and on point information to the consumer through the use of video."
In concluding remarks, Ontko predicts, "While this platform revolutionizes the use of video for brand engagement, you will also soon see it utilized in entertainment, training, and even in the broadcast of commercial television. We've built our company and product offerings to prepare for a global presence with rapidly evolving capabilities."
JL Haber, Vice President of Programming of Worldwide Business with kathy ireland®, notes, "Our viewers will applaud this innovative approach to customer engagement. Skipstone provides our viewers with an insight into the next phase of brand development and interactive marketing."
Tune in to see Skipstone's interview on Fox Business Network (as pd. prog) on May 17th at 5:30pm EDT and on Bloomberg International at 8:30am CET, 3:00pm HKT, and 10:00am CDT. Check your local listings for airtimes.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland® airs Sunday evenings throughout North America on Fox Business Network (as pd. prog) and to over 50 countries throughout the world through Bloomberg International.
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