The global menthol cigarette market exhibited moderate growth during 2015-2020. A menthol cigarette is a cylindrical roll of ground or shredded tobacco that is mixed together with menthol flavoring. Menthol is a chemical compound that is produced from mint plants, such as spearmint and peppermint. It is usually added in cigarettes to give a cooling sensation and reduce the harshness of the smoke for the consumer. It also has anesthetic effects and can aid in suppressing the cough reflex by soothing dry throats. In certain variants, menthol is present in small quantities within or near the cigarette filter to release a burst of flavor while smoking.
The rapid urbanization across the globe is one of the key factors driving the growth of the market. Owing to sedentary lifestyle habits and hectic schedules, working professionals are increasingly consuming cigarettes to relieve stress and relax their nerves. Menthol cigarettes offer a cooling sensation, sensory excitation and fresh flavor, which provides relief and makes the user more habitual to the flavor.
Additionally, the introduction of flavorless cigarettes with small menthol capsules and menthol cigarettes with an additional capsule is also providing a boost to the market growth. These capsules enable the user to manipulate the intensity of the flavor as per their choice. Apart from this, other product innovations, including the development of low-tar cigarettes and ultra-long and ultra-slim variants for female consumers, are also contributing to the market growth. Other factors, such as the rising number of smokers, including the young and female population, and aggressive promotional activities by manufacturers through social media platforms, are projected to drive the market further. Looking forward, the publisher expects the global menthol cigarette market to grow at a CAGR of 3.20% during 2021-2026
Competitive Landscape: The competitive landscape of the industry has also been examined with some of the key players being Alfred Dunhill Ltd., Altria Group Inc., British American Tobacco, China National Tobacco Corporation, Commonwealth Brands Inc., Essentra Plc, Imperial Brands Plc, Japan Tobacco Inc., KT&G Corporation, Liggett Group LLC, Lorillard Tobacco Company, Philip Morris International Inc., etc.
Key Questions Answered in This Report 1. What was the global menthol cigarette market size in 2019? 2. What will be the menthol cigarette market outlook during the next five years (2020-2025)? 3. What are the key global menthol cigarette market drivers? 4. What are the major menthol cigarette industry trends? 5. Who are the leading menthol cigarette manufacturers/industry players? 6. Which is the largest regional menthol cigarette market? 7. What is the dominant menthol cigarette distribution channel? 8. What is the menthol cigarette industry growth rate? 9. What is the key capsule type in the menthol cigarette market? 10. Who are the major end users of menthol cigarettes?
Key Topics Covered:
2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction 4.1 Overview 4.2 Key Industry Trends
5 Global Menthol Cigarette Market 5.1 Market Overview 5.2 Market Performance 5.3 Impact of COVID-19 5.4 Market Forecast
6 Market Breakup by Capsule Type 6.1 Single Capsule Menthol Cigarette 6.1.1 Market Trends 6.1.2 Market Forecast 6.2 Double Capsule Menthol Cigarette 6.2.1 Market Trends 6.2.2 Market Forecast