Wounded Warrior Project & The PlowShare Group Launch New PSAs To Raise Awareness & Enlist Aid for Injured Service Members

STAMFORD, Conn., Feb. 10, 2011 /PRNewswire/ -- Wounded Warrior Project (WWP) in partnership with The PlowShare Group has launched a series of new public service advertisements aimed at raising awareness and enlisting support of the needs of injured service members of the nation's armed military. Over 40,000 of our nation's armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression, and traumatic brain injury (TBI). WWP assists wounded warriors and their families through a holistic approach to their recovery. Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.

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The new PSAs, created by The PlowShare Group, illustrate the highly emotional situation of returning veterans and the trauma that they face.  The PSAs have been distributed to television and radio outlets nationwide. Print materials will be distributed to newspapers and magazines in the coming weeks. Two-time Academy Award winning actor and director Kevin Costner donated his voice to the campaign.

"This PSA campaign is integral to educate the general public about combat stress, reduce the stigma associated with this mental health condition, and promote care seeking behavior," says Steve Nardizzi, Executive Director of Wounded Warrior Project. "We believe that this type of public awareness will go a long way in helping us ensure this generation of veterans is the most successful and well-adjusted in our nation's history."

"We are honored to have had the opportunity to create and distribute these PSAs on behalf of Wounded Warrior Project and the thousands of wounded service members and their families who need the public's support," said PlowShare Founder & President, Jeffrey Boal. "I'm confident that the media will step up to support this important campaign by donating time and space to ensure that Americans are aware of the issue and inspired to assist these men and women as they continue to heal from their physical and emotional wounds."

PlowShare is working to encourage media support of the PSAs and will track and report on that support throughout the year.

About Wounded Warrior Project

The mission of the Wounded Warrior Project® is to honor and empower wounded warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit woundedwarriorproject.org.

About The PlowShare Group

Founded in 1994, the PlowShare Group has grown to become the second largest distributor of public service advertising in the nation. With a history of developing and distributing successful PSA campaigns for many of the nation's best known non-profits and government agencies, PlowShare has earned a reputation for excellence.  Core services include public service strategic media distribution, outreach, usage tracking and evaluation. Rather than relying on the inefficient approach of mass distribution, PlowShare utilizes innovative media outreach strategies in combination with technology to develop custom programs tailored to its client's goals, objectives and budgets. Furthermore, PlowShare has developed a number of exclusive media partnerships, as well as a Paid/Pro Bono hybrid model, which provides media placement control during periods where targeted visibility is required. For additional information, visit http://plowsharegroup.com.

Contact: Susan Jacobsen, Plowshare, +1-516-319-0111, [email protected]; or Becky Melvin, Wounded Warrior Project, [email protected]

SOURCE PlowShare