Wounded Warrior Project and True North Win 2015 DMFA Package of the Year Honors
NEW YORK, July 14, 2015 /PRNewswire/ -- The Direct Marketing Fundraisers Association has awarded its 2015 Package of the Year Award to Wounded Warrior Project® (WWP) for a direct mail package, "STEP UP", conceptualized with its agency True North Incorporated. STEP UP received top honors from a record field of 42 fundraising creative concepts across a wide variety of nonprofit organizations and on- and off-line channels. STEP UP also won first place in the Renewal/Appeal direct mail package category.
STEP UP was mailed to a file of WWP donors who hadn't contributed to the organization in over 3 years. Highly personalized to remind recipients exactly how long it had been since their last donation, STEP UP recounted the courageous and inspiring stories of several wounded service members. Throughout the concept, calls to action were presented as direct questions asking whether or not the donor wanted to continue helping our wounded heroes. By sending in a new gift, these donors were answering 'YES'.
"Wounded Warrior Project is honored to have been recognized by the DMFA and their member organizations," said John Hamre, direct response executive vice president for WWP. "So many organizations are doing such great development work and that makes this honor even more meaningful. True North brings so much enthusiasm to our lapsed program. It's great to work with them."
"We were already proud that Wounded Warrior Project responded so positively to this bold new concept and to see it perform at a high level," said Matthew Brown, Account Director at True North. "We're especially thrilled that the industry has now recognized it as the best package of the year."
Direct Marketing Fundraisers Association (www.dmfa.org) is the only professional association that caters exclusively to direct marketing fundraisers. Since 1972, they have helped direct marketing professionals to connect with donors, cultivate philanthropic relationships, and raise funds for dynamic non-profit organizations. DMFA's members have included some of the most talented, results-oriented direct marketing fundraisers in the industry. Every year, DMFA issues a series of highly sought-after awards, including Marketer of the Year and Package of the Year to honor the most excellent work in the field.
The mission of Wounded Warrior Project (www.woundedwarriorproject.org) is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida.
True North Incorporated (www.truenorthinc.com) is an independent advertising agency that strategically melds creative, media, and analytics to produce measurable results for some of the world's most recognized brands. The full service multi-platform (online, email, social, mobile, traditional) agency leverages personal consumer connections to brands to inspire authentic communication that develops into mutually beneficial commitments. Among its clients for which it has created award-winning work are Adlens, Disney Visa Card from Chase, Tribune Media, and nonprofit organizations such as the ASPCA, Doctors Without Borders, Make-A-Wish, Wounded Warrior Project, and Covenant House.
George H. Simpson
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SOURCE True North Incorporated
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