W.R. Starkey Mortgage Selects Blueberry Systems' RELAY™ System

GREENWOOD VILLAGE, Colo., Nov. 16, 2010 /PRNewswire/ -- Blueberry Systems, LLC, a provider of mortgage technology solutions to the financial services industry, today announced that W.R. Starkey Mortgage, LLP, a Plano, TX based residential mortgage lender with over 400 employees and branch operations in 10 states, has entered into a letter of intent with Blueberry Systems to implement their RELAY loan production platform.  RELAY's patent pending technology will allow W.R. Starkey to integrate its third party systems and applications into a single workflow, providing a more efficient origination process.

"Switching to RELAY makes sense for us as we continue to expand in a heavily regulated and competitive environment," explains W.R. Starkey Mortgage CIO Bill Burke.  "RELAY enhances our ability to meet present and future government and investor compliance standards.  It's a great competitive edge."

W.R. Starkey CEO, John Aspinwall added, "A compelling selling point for us was the fact that RELAY allows us to keep our existing point-of-sale system, Calyx Point™, so  our sales force will not be required to learn a new system.  RELAY's adaptability to any POS is a great recruiting advantage."

RELAY offers a complete loan origination system featuring a universal data model, providing the most accurate data in the industry.  In contrast to most systems that present an outdated 'database of record,' the universal data model combines the various systems and applications involved in the production process, eliminating data silos and the need for duplicate or staggered data entry.  And while most systems only make the most recent loan data available at any given time, RELAY's universal data model makes available the various states of data as the loan evolves, in real time, and highlights discrepancies.  The bottom line is much higher data quality that ensures compliance and prevents costly pricing variances and buybacks.

"We are thrilled to work with lenders like W.R. Starkey," continued Lloyd Booth, Blueberry Systems President and COO.  "They have a strategic vision for where they want to go and how they want to get there.  They have had the right people and the right ideas in place.  Now they have the technology to maximize those assets.  We are proud to be a part of their future success."

About Blueberry Systems

Based in Greenwood Village, Colorado, Blueberry Systems, LLC, was founded in 2005 to provide software solutions, services and consulting to the financial services industry.  RELAY™, the company's flagship technology, is a highly flexible, fully customizable loan production platform that enables lenders to seamlessly and easily integrate disparate technology solutions.  For more information on Blueberry Systems, please visit www.BlueberrySystems.com or call 888.506.2259.

About W.R. Starkey Mortgage

Founded in 2000, privately held W.R. Starkey Mortgage, LLP is a full-service mortgage bank based in Plano, Texas.  The company has branch operations in 10 states and is currently licensed to lend in 13 states.  In 2009, W.R. Starkey produced approximately $3.2 Billion in residential loans.

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Warren Lutz

Strategic Vantage Marketing & Public Relations

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SOURCE Blueberry Systems, LLC