WSI® Unveils its New Order Fulfillment Brand, Kase™, a True Omnichannel 3PL

Complete omnichannel fulfillment solutions for today's multichannel retailer

APPLETON, Wis., March 12, 2025 /PRNewswire/ -- WSI^® (Warehouse Specialists, LLC^®), one of the largest privately held U.S. logistics, distribution, storage and fulfillment enterprises, unveiled its new omnichannel 3PL brand to the market today. Kase^™ was created to enhance the success-generating synergy between WSI and ShippingTree^™—a tech-forward ecommerce fulfillment provider that WSI acquired in February 2024. While the two brands will continue to operate separately, Kase serves to provide better market clarity on the robust omnichannel solutions WSI/Kase offers.

"With many North American companies pivoting to nearshoring and onshoring, suppliers and manufacturers are looking for cost-effective, time-efficient and secure fulfillment solutions," said Paul Simmons, President at WSI. "Kase offers brands the fulfillment reach, technology and expertise that retailers are searching for in today's market."

With 60 years of logistics and fulfillment experience, WSI will support the Kase brand as it did when it operated as ShippingTree. While both WSI and Kase will continue to offer order fulfillment services, the customer profile and their business-specific requirements will separate the two fulfillment offerings.

"Our facility footprint is definitely unique; some locations handle hazardous materials with strict safety and regulation requirements, while others are suitable for perishables with specific temperature and cleanliness requirements," said Peter Davis, VP of Fulfillment at WSI/Kase. "We have warehouses set up with rail transloading in mind as well as your modern fulfillment warehouse network equipped to handle fast-moving ecommerce and retail orders. Kase will focus on providing high-growth brands a truly customer-centric, scalable omnichannel fulfillment solution."

With an emphasis on the customer experience, brand expansion, technology and fulfillment expertise, Kase plans to take 3PL services Beyond Fulfillment^™. Its mission is simple: to empower exceptional customer experiences through seamless, end-to-end logistics solutions.

About Kase

Kase, formerly known as ShippingTree and now a part of the WSI family of brands, is a premier provider of direct-to-consumer, retail and omnichannel order fulfillment services. With strategically located facilities across the U.S. totaling over 13 million square feet, we offer brands and retailers the scale and supply chain expertise they need to grow. Our proprietary fulfillment technology platform was developed specifically with the needs of ecommerce merchants and omnichannel retailers in mind, providing real-time order tracking, order routing, inventory control and parcel rate selection. Kase goes Beyond Fulfillment to deliver exceptional customer experiences, helping brands keep their promises with every order. Visit https://kase.com/ to learn more.

About WSI

WSI (Warehouse Specialists, LLC) is one of the largest privately held logistics, distribution and storage companies in the nation. With facilities in Arizona, California, Iowa, Illinois, Oregon, Pennsylvania, Wisconsin and Texas, WSI's warehouse network totals 13 million square feet of space. This includes rail-accessible warehousing, temperature-controlled facilities and secure hazardous material facilities. WSI's commitment to safety, transparency, operational excellence and effective communication are realized through people, process and technology—in perfect sync. Visit https://www.wsinc.com/about/ to learn more.

Contact:
WSI
Mariana Vieth
Director of Marketing
920-252-2735
[email protected]

Kase
Mary Berko
Marketing Manager
201-615-7632
[email protected]

SOURCE WSI