CORAL SPRINGS, Fla., April 18, 2011 /PRNewswire/ -- Wuauu, Inc., today announced the debut of WISH, a free application for iPhone and BlackBerry mobile devices that is poised to change the way the retail industry does business. Wuauu's WISH mobile technology is truly a game-changer because it allows consumers to make anonymous, real-time offers for products at any brick and mortar retail store. This means that shoppers are no longer bound to pay the sticker price for products they want to buy at retail stores. It also means that retailers are not forced to cut their prices in an effort to move slow inventory.
A WISH Shopper can use WISH to scan a product's barcode, take a photo of the product, and specify an amount they are willing to pay for that product right at the point of sale. The shopper's offer is immediately transmitted to that particular retailer which can then accept or reject the shopper's offer, or make a counteroffer. Most offers receive an immediate response through pre-set retailer business rules in the WISH system.
WISH was specifically created to resolve many of the challenges faced by retailers. WISH is designed to help retailers move slow inventory quickly, maximize price optimization, eliminate the costs of price mark downs, redirect existing promotional and advertising campaigns at a fraction of the cost and access valuable consumer intelligence data.
Joining WISH is easy, fast and worry-free for both shoppers and retailers. For retailers, joining WISH is virtually risk-free since retailers are never obligated to accept any offers made by WISH shoppers, no integration with inventory systems is required and there is no system infrastructure to maintain.
"We're incredibly excited to be able to offer such a revolutionary application to shoppers all over the country," said Juan Salazar, Founder and CEO of Wuauu Inc. "Retailers, in particular, will benefit because they now have access to a mechanism that allows them to quickly and effectively determine the highest price a shopper is willing to pay for consumer products, right at the point of sale." Retailers will gain new real-time insight into the behavior of their customers, including understanding more about those consumers that leave their stores without making a purchase.
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SOURCE Wuauu, Inc.