NEW YORK, May 2, 2012 /PRNewswire/ -- In the wake of capturing top honors in Germany and Peru, Wunderman was named the largest digital agency network and largest CRM/Direct agency in the world by Advertising Age in its 68th annual Agency Report. Here are the results:
#1 – Largest CRM/Direct Agencies in the World
#1 – Largest Digital Agency Networks in the World
#2 – Largest Digital Agency Networks in the U.S.
#3 – Largest CRM/Direct Agencies in the U.S.
#14 – Largest U.S. Agencies of All Disciplines
According to the report, "Wunderman network, part of WPP's Young & Rubicam Group scored No. 1 in AdAge's first worldwide ranking of digital-agency networks. Wunderman, a direct marketing innovator since 1958, became a digital powerhouse by building out internal capabilities and acquiring digital agencies for its network."
Success in Europe and South America
On April 30, Wunderman was named "Agency of the Year" at the German Direct Marketing Association (DDV) Awards in Berlin, stealing the show with one Gold, three Silver and seven Bronze awards. The awarded work included campaigns for Deutsche Bank, Lufthansa, Airtours, Land Rover, Horbar and Microsoft. In addition, Wunderman PXP in Vienna won a Silver in the German-speaking region category (DACH) of the awards.
Wunderman's global success was rounded out by the announcement that Phantasia, a Lima-based Wunderman affiliate in Peru, was also awarded Agency of the Year at the 10th ANDA Awards, the local chapter of the World Federation of Advertisers (WFA), on April 23, 2012. Phantasia is one of the biggest marketing agencies in Peru, with a steady 50% annual revenue growth over the last three years. The agency was also previously awarded Gold (2009, 2011) and Silver (2010) EFFIE Awards.
Wunderman is among the largest direct and digital marketing networks in the world, founded in 1958 by Lester Wunderman. We are brand-minded storytellers and business-minded strategists who connect "always-on" customers with brands everywhere. The Wunderman difference lies in our approach: We combine fact with imagination and test our creativity against business reality. Throughout our network of 150+ offices and 20+ companies around the globe we are obsessively engaged in the art of creating conversations.