WVPT-PBS launches National Lifestyle Show "Off The Beaten Path With Pete Churney"

HARRISONBURG, Va., Sept. 26, 2018 /PRNewswire/ -- "This is a first of its kind for Public Television and WVPT Public Media," says Off The Beaten Path show host and former USA national class middle distance runner and Cal Berkeley grad Pete Churney. Our show content touches on every aspect of American life.  From the sea to our nation's highest peaks and the most unique businesses and family stories in between, it is truly an amazing set of tales and adventures."  Brian Theriot, CEO Iguana Media Group and TV show agency of record states: "Just see www.offthebeatenpathwithpete.net" and embrace your potential sponsorship only after you tour the site and literally become addicted to OTBP."  WVPT-PBS in the beautiful Shenandoah Valley of Virginia is the presenting station and is now accepting Title Sponsor submissions to add to its finalist category featuring: YETI, AIRSTREAM, THE NORTH FACE, VIZIO, GASBUDDY.COM, NIKE, ADIDAS USA, BUSHNELL, UNDER ARMOUR, BASS PRO SHOPS, CABELLA'S, DICK'S SPORTING GOODS, STARBUCKS, ORVIS, FALCON RODS, YAMAHA MOTOR SPORTS, plus a bevy of other world class brands committed to America's unique outdoor experiences combined with the country's infinite stable of exciting places to visit.

"We want to feature 4 Title Sponsors that lead their services or products category and carry a business mindset committed to community, our country, its environs, its people, and carries a demonstrated track record of creating an experience," says Virginia's Public Media (WVPT) Tony Mancari.  He adds, "WVPT is proud to be working right alongside Pete and Media Atlantic LLC with the production of Off The Beaten Path."  While the majority of people go about their daily lives, rituals of survival, subsistence and too often average mediocrity, many unseen miracles occur around each of us at the same cadence. There are many who perform a task or produce a product, that to them is mundane but to the untrained eye are seemingly miracles! You deserve the miracles of life brought to you wherever you are, at rest, with family, while traveling, or when enjoying TV family night.

America's #1 television advertising/sponsor opportunity is with Off The Beaten Path With Pete Churney.  If you are an interested Title Sponsor check it out: www.offthebeatenpathwithpete.net and WVPT will distribute the show via The National Educational Telecommunications Association (NETA) offering to all 350 PBS stations across the country for broadcast and online in digital first episodes on demand. Check your local listings for schedules and show times.  Each PBS distributed program airs the title and billboard sponsors before and after the content. If one assumed 100% carriage, then broadcast would be 2 underwriting credits during first run x 350 stations = 700 underwriting credits and double that for the second (repeat) weekly run for 1400 impressions a week.  There are 13 weeks of original and 13 repeats. (1400 x 13 episodes) The next season (2) starts January 2019 will have 26 episodes. (1400 x 26 episodes) In the OTBP Online plays on demand it will vary from 1 view to in the hundreds of thousands of underwriting credits.  More benefits to Title Sponsors include a digital link allowing potential sponsors to come to know the halo effect that underwriting on PBS stations offers:  https://sgptv.org/why-sponsor-pbs/.  An Off The Beaten Path With Pete Churney link to WVPT YouTube player: https://www.youtube.com/user/WVPTPublicTV, an OTBP/WVPT pbs cove player: video.wvpt.net, and take a look at the production underwriting details on PBS programming at this link: http://www.pbs.org/about/producing-pbs/funding/ .  The PBS/WVPT package is tuned to the PBS national distribution editorial control policy at:  http://about.lunchbox.pbs.org/about/producing-pbs/editorial-standards/.  Tony Mancari of WVPT shared: "We are very keen on the integrity of our broadcast and Off The Beaten Path With Pete Churney is in complete compliance with the Public Media Code of Integrity," (http://www.codeofintegrity.org/).  He adds: "We invite all potential sponsors to survey the PBS reach and list of member stations," (https://en.wikipedia.org/wiki/List_of_PBS_member_stations). 

As you join Off The Beaten Path with Pete Churney and tune in weekly your host Pete will unveil to you the fabulous environs of USA life that will embrace your day and open your eyes to both the charted and uncharted trails.  Pete Churney OTBP show host explains: "Our quest with "Off The Beaten Path" is to seek out those people that offer you mystical and very real services, adventures, and places to see. Seek out the places they inhabit, where they work and play to expose them to your outside world in a way that exhibits all of them for what they are to you, "simple miracles!"  Off The Beaten Path presented by WVPT-PBS and NETA will launch with 26 full episodes featuring the up close and personal travels of national television personality Pete Churney who brings it all to life.  The greatest of the USA is brought to you in titanic formats with respected meteorologist and world class athlete host Pete Churney riding point.  Former Cal Berkley middle distance track star Pete Churney will take you to the sod of living life, trekking the outdoors, to regional merchants, and to places that replicate what the greater USA from the Atlantic Ocean to every sunny Pacific Shores.  Join us on our trek and a world alliance with PBS reaching millions of viewers.

Sponsors/Media Contact:
Brian Theriot
CEO
Iguana Media Group
(949) 632-4650
[email protected]

SOURCE Off The Beaten Path With Pete Churney

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http://www.offthebeatenpathwithpete.net