WXYZ Premieres Detroit 2020 Anthem

SOUTHFIELD, Mich., April 17, 2012 /PRNewswire/ -- WXYZ will premiere an exciting new music video that will be the anthem for Detroit 2020 on Tuesday, April 17, 2012.  The song "Turn it Around," is performed by the Detroit band "Rock Nation," and features scenes from across Metro Detroit that reflect the motto of Detroit 2020, "Unify. Inspire. Act."

(Logo:  http://photos.prnewswire.com/prnh/20100922/DE69906LOGO)

The music video was shot by WXYZ and features "Rock Nation" performing their original song on a rooftop in downtown Detroit. 

The video will be prominently featured in all 7 Action News programs on Tuesday, April 17th.  7 Action News at Noon, 5 p.m. and 7 p.m. will include an interview with members of "Rock Nation."  

The original music video is two minutes long.  The full length video along with shorter versions can be viewed on the Detroit 2020 website, Detroit2020.com, and on wxyz.com.

The video is released just two days before the first Annual Detroit 2020 Awards luncheon on Thursday, April 19th that will recognize the work of three local organizations that are improving the quality of life in Metro Detroit and setting an example of the Detroit 2020 mission, "Unify. Inspire. Act."

Detroit 2020 is WXYZ's decade-long, multi-platform, community service initiative designed to make Detroit a better place to work, live and raise families by the year 2020.  WXYZ has aired more than 100 news stories, specials and community service efforts since it was first introduced in 2010.

Scripps (www.scripps.com) is a leading media enterprise driven to develop and expand its digital strategies including social gaming, while embracing its rich history in delivering quality journalism through television stations, newspapers and Scripps Howard News Service. Creative, talented and energetic employees are leading the way at 19 television stations in major cities such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa.  The Scripps digital group is growing and gaining momentum with new product offerings, enhancements, and technology that gives customers more options than ever before to find the information and entertainment they crave. 

SOURCE WXYZ