NEW YORK, Feb. 23, 2016 /PRNewswire/ -- Wyborowa Wodka or Wybo, the 'Dare to Explore' Polish Vodka brand with a 'Why Not' attitude in collaboration with Jon Paul Piques, invites people to join in a social journey into the unknown with Wybo Pathbreaker. Imagine what could happen if everyone lived their lives with one simple rule – to never visit the same place twice. The experience inspires people to change their everyday routines and discover enjoyment in exploring new places. The most creative user has a chance to win a trip to the ultimate playground, Las Vegas.
Jon Paul Piques, a Vine star, personifies who the Pathbreaker is – someone who makes the most of their life through enjoying new experiences. Piques joins the initiative in a three-day life experiment – creating his own unique route across Los Angeles spanning 21 miles and inspiring himself to never go to the same place twice. By doing so Jon Paul makes new discoveries he never would have if he had followed a conventional path. His experiment is captured with a movie debuting on the Wyborowa Facebook and YouTube page.
"Partnering with Wyborowa on the Pathbreaker experience has been exciting for me to be a part of and a natural fit. We want people to inspire each other to try new experiences, push themselves towards a path they haven't tried before." said Piques. "We hope to encourage people and through my own story, the new Wybo Pathbreaker app and contest, I feel that we've accomplished just that."
Along with the film Wybo is encouraging users to create their own path of exploration and share their experiences by using the Wybo Pathbreaker app. Simply log onto the mobile app and it will automatically generate a 10km playground and capture your unique path – remember the goal is to go as far as possible without ending up at the same spot twice.
People can share their paths on social media channels using the hashtag #Pathbreaker. From now until May 31 a user who receives the highest score and has the most path-breaking journey has the opportunity to win a trip with three friends to the ultimate playground - Las Vegas.
"For us Wybo Pathbreaker is an important initiative as Wyborowa was born in 1927 and to this day we're still exploring the unknown to bring enjoyment to our lives. We hope people enjoy playing – game on!" said Agata Debska, Global Marketing Manager, Wyborowa.
For complete contest rules, please visit www.wybo.com/pathbreaker.
Wyborowa or "Wybo" for short is genuine Polish Vodka created in 1927, based on over 500 years of Polish Vodka craftsmanship. Since the origin of Wyborowa, over 30 international awards from around the world have recognized our quality flavor and taste. The Pure Rye Grain combined with our traditional distillation technique, which has been perfected for close to a century, gives our vodka its exceptional smoothness. Imported from Poland, the home of vodka, Wybo is best enjoyed neat or chilled as a shot, the Polish way!
While Wyborowa is serious about its vodka, it's fun and lighthearted about life experiences. Wybo is the unpretentious party starter that inspires people to try new experiences by asking yourself 'why not' instead of 'why'.
SOURCE Wyborowa Wodka