Xilinx to Demonstrate and Discuss FPGA and Embedded Processing Innovation at NIWeek 2011

SAN JOSE, Calif., July 27, 2011 /PRNewswire/ -- Xilinx, Inc. (NASDAQ: XLNX) today announced its participation in NIWeek 2011, hosted by longtime customer and Xilinx Alliance Program member National Instruments on August 2-4 at the Austin Convention Center in Austin, Texas (booth #637).

(Logo:  http://photos.prnewswire.com/prnh/20020822/XLNXLOGO)

Xilinx CTO, Ivo Bolsens, will deliver the opening keynote for 'The Future of System Design Symposium' on Tuesday morning, and Xilinx CEO, Moshe Gavrielov, will present awards that evening to industry and academic winners of the inaugural Xilinx LabVIEW FPGA Innovation Award at the Graphical Design Achievement Awards ceremony.  On Wednesday morning, Xilinx Senior Vice President, Vin Ratford, will join NI executives, customers and partners onstage as part of the vision and roadmap keynote session to provide an introduction and demonstration of the company's Zynq-7000™ Extensible Processing Platform.

Throughout the week, Xilinx will demonstrate and discuss FPGA and embedded processing innovation in technical sessions, theater presentations and demonstrations.

For a full conference program, go to: http://www.ni.com/pdf/niweek/us/2011/NIWeek_2011_Conference_Program.pdf.

What: NIWeek 2011

Where: Austin Convention Center, Austin, TX

When: August 2-4, 2011

The Future of System Design Symposium Keynote
Tuesday, August 2
10:45 a.m. – 11:30 a.m., Room #3
This new symposium brings together leading researchers, industry providers, and designers to explore the future of system design. Learn about the latest system design technologies and research including processors and FPGA convergence, high-level synthesis tools and flows, and approaches for increasing design productivity.

Bolsens will introduce some of the critical hardware innovations transforming the landscape of system design that present opportunities for innovation as well as significant challenges for software development. Learn how processor and FPGA technologies are converging to provide new functionality as well as how hardware and software design tools must adapt to these new advances.

Graphical System Design Achievement Awards
Tuesday, August 2
6:30 p.m.
LabVIEW FPGA Innovation Award
Presented by Gavrielov, the Xilinx-sponsored LabVIEW FPGA Innovation Award will be given to the industry and academic papers that detail the most innovative applications using LabVIEW system design software to program the FPGA in NI hardware including PXI-based R Series modules and NI CompactRIO, NI FlexRIO, or NI Single-board RIO devices. The winning papers will describe an application that takes advantage of the FPGA resources to build a unique solution and boost overall system performance.

Keynote Participation
Wednesday, August 3
8:30 -10:00 a.m., Ballroom G
Ratford will join NI executives, customers and partners onstage as part of the vision and roadmap keynote session to provide an introduction and demonstration of the company's Zynq-7000 Extensible Processing Platform.

Technical Sessions
Wednesday, August 3
4:45 p.m. – 5:45 p.m., Room #12B
New IP Available for Xilinx FPGAs Through Open Standards
Xilinx Senior Manager of IP Design Methodology Marketing, Tim Vanevenhoven, will discuss how the company has standardized its tools and IP on open industry standards to enable an easy-to-use delivery mechanism for Xilinx IP, third-party ecosystem IP and a customer-developed IP.

Thursday, August 4
10:30 a.m. – 11:30 a.m., Room #16A
Addressing the Technical Bandwidth Challenges in Embedded Industrial Applications
FPGAs are quickly becoming one of the primary solutions for solving the technical bandwidth challenges historically solved with DSPs and microprocessors. In this session, Xilinx ISM Business Development Manager, Keith Nesrsta, will explain the benefits of using FPGA-based solutions for embedded industrial applications such as safety, control algorithms, and industrial networking.

Theater Presentations
Wednesday, August 3
11:00 a.m. – 11:30 a.m., Technology Theater on Expo Floor
Embedded Processing Solutions for Industrial Applications
Xilinx Industrial Marketing Manager, Yvonne Lin, will describe a flexible approach to custom electronic system design through the integration of traditional processor systems and FPGAs.

Demonstrations
Throughout the week, Xilinx will provide demonstrations at Xilinx booth #637, as follows:
Zynq-7000 Extensible Processing Platform demo – Xilinx will demonstrate FPGA and embedded processor programmability in a single system-on-a-chip (SOC) utilizing  LabVIEW.

Ultrasound Demo – Xilinx will showcase rapid prototyping using NI PXI hardware and NI FlexRIO FPGA modules.

Academic Digital Design Solution – Xilinx will demonstrate a hands-on design, simulation, and analysis performed in LabVIEW software targeting Xilinx technology.

About NIWeek

NIWeek attracts more than 3,000 of the world's brightest engineers, educators, and scientists. NIWeek 2011, the company's 17th annual customer and technology conference, offers three days of interactive technical sessions, targeted summits, hands-on workshops, and exhibitions on the latest developments for design, control, automation, manufacturing, and test.

About Xilinx

Xilinx is the world's leading provider of programmable platforms. For more information, visit: http://www.xilinx.com/.

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Xilinx, the Xilinx logo, Artix, ISE, Kintex, Spartan, Virtex, Zynq, and other designated brands included herein are trademarks of Xilinx in the United States and other countries. CompactRIO, LabVIEW, National Instruments, NI, ni.com, NI FlexRIO and NIWeek are trademarks of National Instruments. All other trademarks are the property of their respective owners.

Xilinx
Lisa Washington
408-626-6272
[email protected]

Bruce Fienberg
408-879-4631
[email protected]

SOURCE Xilinx, Inc.