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Xinhua Silk Road : Lancement des activités de streaming en direct sur le thème de la pivoine à Luoyang, dans la province du Henan, en Chine centrale
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News provided by

Xinhua Silk Road

Apr 09, 2022, 17:08 ET

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BEIJING, 9 avril 2022 /PRNewswire/ -- La première activité de streaming en direct sur le thème de la pivoine a débuté mercredi à Luoyang, dans la province du Henan, en Chine centrale, et a offert au public un voyage en ligne unique vers la culture et l'industrie de la pivoine de la ville.

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Photo shows the Longmen Grottoes surrounded with peony flowers in Luoyang, central China's Henan Province.
Photo shows the Longmen Grottoes surrounded with peony flowers in Luoyang, central China's Henan Province.

La programmation d'une heure a commencé par une vidéo de trois minutes présentant l'histoire et le charme de Luoyang, suivie par une visite guidée par l'animateur des endroits de la ville qui ont pour thème la pivoine, comme le Jardin botanique des dynasties Sui et Tang, où les spectateurs peuvent apprécier la beauté de la fleur de pivoine, et le musée de la pivoine, le seul de la Chine, où la culture et l'histoire de l'industrie de la pivoine sont exposées au moyen d'objets et de reliques connexes.

La ville de Luoyang s'efforçant d'accroître son attrait auprès des jeunes, le programme a également mis en vedette un centre pour les jeunes situé dans le district de Luolong, où les jeunes talents qui viennent dans la ville peuvent non seulement profiter d'infrastructures complètes, d'environnements confortables et de services importants, mais aussi recevoir des conseils en matière d'emploi et de vie quotidienne.

De plus, le Wan'an Mountain Resort a également été présenté dans le programme de streaming en direct. Grâce à diverses activités touristiques mises en avant, le public pouvait ressentir l'atmosphère énergique de la ville historique de Luoyang.

Avec des plateformes médiatiques locales et nationales offrant des canaux pour le streaming en direct, le programme de mercredi matin a attiré au total près de 3,446 millions de visionnements, et le hashtag associé à l'événement « How beautiful is the Luoyang peony » (Les pivoines de Luoyang sont les plus belles) s'est classé au 27e rang des sujets les plus tendance sur Weibo – une plateforme de réseau social chinoise.

L'événement se déroulera jusqu'au 15 avril. Chaque jour, un programme de streaming en direct d'une heure permettra aux spectateurs de découvrir les principaux jardins de pivoine, musées, espaces pittoresques et autres lieux populaires de Luoyang, et de vivre une expérience immersive pour visiter la ville.

L'événement de streaming en direct fait partie du programme de campagnes en ligne de Luoyang, auquel il est possible d'accéder au moyen d'un site H5 intégré contenant des vidéos, de streaming en direct 24 heures sur 24, ainsi que des activités interactives où le public peut prendre des photos avec les fleurs de pivoines et gagner des cadeaux culturels grâce au tirage au sort.

Consultez le lien original ici : https://en.imsilkroad.com/p/327251.html

Photo – https://mma.prnewswire.com/media/1783084/image.jpg

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