Xsovt Brands Announces Expansion of Senior Management Team with Appointment of Arte Nathan

OCEANSIDE, N.Y., Feb. 10, 2011 /PRNewswire/ -- Xsovt Brands, Inc. (OTC Bulletin Board: XSVT), an exciting new lifestyle brand and footwear company, today announced the expansion of its senior management team with the appointment of Arthur (Arte) E. Nathan as Executive Vice President and Chief People Officer.

Xsovt Brands, Inc. was created on January 26, 2011 when the company acquired Oceanside, New York-based Xsovt, LLC.  The appointment of a highly experienced and well respected senior professional such as Mr. Nathan validates Xsovt's business plan, and under the leadership of its expanded management team, Xsovt will continue to focus on the launch and development of its new footwear line and the rollout of its business operations and brand.

Arte Nathan is one of the leading human resources executives in the United States.  Mr. Nathan was directly responsible for all human resources functions for Steve Wynn's casino and resort properties, including the Wynn Las Vegas and the Wynn Macao as well as previous properties in Atlantic City and Mississippi.  As Xsovt's employees will be critical to its success, Mr. Nathan will be responsible for establishing all human resource protocols and procedures, including hiring, training and employee relations, and will also assist Xsovt's founder, President and Chief Executive Officer, Avi Koschitzki, in directing the overall vision of the company.  

"It is rare that a company at an early stage of development like Xsovt is able to attract such outstanding senior management talent as Arte," stated Mr. Koschitzki.  "We believe that our ability to achieve this key appointment, and Arte's willingness to dedicate himself to Xsovt's vision and future, speaks directly to the strength of Xsovt's business plan and our overarching goals of developing an employee driven culture and executing at the highest level in everything we do with uncompromising service and dedication to excellence.  We are so excited to have Arte on board, and we look forward to working with him to drive our business, our product and brand launch and, ultimately, value for our shareholders."  

Commenting on his appointment, Mr. Nathan stated, "I decided to join Xsovt when management shared their employee focused-vision with me.  Simply put, we want Xsovt to become one of the best U.S. companies to work for.  That kind of commitment to employee satisfaction creates a culture of excellence and drives exceptional customer satisfaction and loyalty.  I'm excited to be working on this great new venture and look forward to implementing many of the best practices I've learned throughout my career for Xsovt.  I believe that our senior management, together with a growing team of excellent managers and employees, will help grow Xsovt and its culture as we seek to become the next great lifestyle brand."

About Xsovt

Xsovt Brands, Inc. is an exciting new company that has developed a new footwear paradigm in the multi-billion dollar footwear industry.  Xsovt was formed in October 2010, and the founders of Xsovt have worked since the fall of 2008 toward the development of the Xsovt™ brand and refining several innovative footwear concepts including lines for men, women and children.  

Xsovt has adopted a novel approach to the design, comfort, and construction of shoes and slippers, as well as the packaging in which the products are sold.  Technology and comfort are incorporated in every stage of the design process to make fashion fun and comfortable.  In its initial product launch, scheduled for August 2011, Xsovt will synthesize elements of style, quality and comfort comparable to high end footwear at a competitive price point.  The design impetus for Xsovt's debut product line is what we call our "Crossover line," incorporating the benefits of a casual shoe and a comfortable slipper, designed for both lounging at home or for a casual evening out.  This design innovation epitomizes Xsovt's maxim: "Freedom to Move and Strength to Stand™".

Xsovt's ethos has evolved from an overarching commitment to customer service and the creation of a corporate culture for its employees consistent with the company's goals.  Xsovt's management and senior consultants have direct expertise in superior product development, facilitating award winning service, delivering a high end retail experience and building a dedicated staff.  Several salient examples of their professional work experience include premier hotels and resorts and luxury retailers in the United States and Asia including the Bellagio, Wynn Resorts and Neiman Marcus.  The prior engagements with the management of those companies helped shape Xsovt's core business and branding philosophy to imbue its corporate culture with uncompromising service and dedication to excellence.

Cautionary Note Regarding Forward Looking Statements

This press release and the statements of representatives of Xsovt Brands, Inc. (the "Company") related thereto contain, or may contain, among other things, "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  All statements, other than statements of historical fact included herein are "forward-looking statements," including any other statements of non-historical information.  These forward-looking statements are subject to significant known and unknown risks and uncertainties and are often identified by the use of forward-looking terminology such as "guidance," "projects," "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans," "ultimately" or similar expressions.  All forward-looking statements involve material assumptions, risks and uncertainties, and the expectations contained in such statements may prove to be incorrect.  Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release.  The Company's actual results (including, without limitation, Xsovt's ability to advance its business, generate revenue and profit and operate as a public company) could differ materially from those stated or anticipated in these forward-looking statements as a result of a variety of factors, including factors and risks discussed in the periodic reports that the Company files with the Securities and Exchange Commission (http://www.sec.gov).  All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors.  The Company undertakes no duty to update these forward-looking statements except as required by law.

SOURCE Xsovt Brands, Inc.