Yahoo! and Latin Interactive Group Increase Opportunities for Central American Advertisers

Agreement Opens the Door for Local Marketers to Effectively Connect with Yahoo!'s Large, Highly-Engaged Online Audience

Jun 09, 2010, 16:03 ET from Yahoo!

MIAMI, June 9 /PRNewswire/ -- Yahoo! today announced an advertising sales agreement with Latin Interactive Group, a digital media company that specializes in the Central American market. The collaboration gives Yahoo! an immediate local sales presence throughout Central America, and adds Yahoo!'s display inventory to Latin Interactive Group's robust local online advertising portfolio.  Together, the two companies will sell Yahoo!'s online and mobile advertising in Guatemala, Salvador, Honduras, Nicaragua, Costa Rica and Panama, taking advantage of Yahoo!'s audience reach and targeting technologies.  This enables businesses with multi-country presence to run campaigns across Yahoo!'s network in one or more Central American countries, consolidating and simplifying their advertising purchases.

"Through our partnership with Latin Interactive Group, only Yahoo! can bring science, art and scale to Central American advertisers," said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "The Central American advertising market is maturing; local businesses are shifting more of their advertising budgets online as they look to increase the effectiveness of their campaigns. Advertisers are going to benefit from the powerful combination of Latin Interactive Group's expertise in delivering interactive advertising campaigns across online and mobile platforms, with the ability to connect with Yahoo!'s highly-engaged audience."

"At Latin Interactive Group we strive to represent the best site publishers in Latin America, and in so doing, offer advertisers and agencies the most effective means of communicating interactively with target audiences," said Gustavo Ortiz, president of Latin Interactive Group. "Our association with Yahoo! provides us with access to the world's foremost expert in digital advertising, a broad user base and the powerful Yahoo! brand that is synonymous with personally relevant Internet experiences."

The agreement harnesses Latin Interactive Group's local advertiser relationships, adding more feet on the street to sell Yahoo! display inventory to local businesses across Central America.  Traditionally, local businesses focused their online advertising efforts mostly through search marketing, now there are new opportunities for businesses to extend their presence through targeted interactive display advertising.

The Latin Interactive Group sales force intends to begin selling Yahoo!'s display inventory in June 2010.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

About Latin Interactive Group

Latin Interactive Group is a holding company that, based on the understanding of digital media and its consumption in Central America, has been focused in the last years to provide integrated solutions of media buying, media strategy, and development of digital platforms for agencies and advertisers. Latin Interactive Group has, since its inception, a vision of the proper development of the industry in the region based on Premium platforms such as Yahoo!, developments in edge technology and an understanding of the Internet user to allow the construction of brands and any optimal strategy for the needs of its customers. Currently Latin Interactive Group has the infrastructure of Grupo Interactivo in Central America and manages its operations from offices in Miami, Guatemala (Hub), El Salvador, Honduras, Nicaragua, Costa Rica and Panama, which allow good service adjusted to the geographical and demographical needs of each market in Central America.

SOURCE Yahoo!



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