SINGAPORE, MUMBAI, LONDON and SAN FRANCISCO, April 22, 2013 /PRNewswire/ --
Yahoo! Inc. (YHOO) has forged a strategic alliance with Vserv.mobi, a leading global mobile ad network, to monetise Yahoo's premium mobile inventory. This partnership will extend across key markets in Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam. (Read the announcement)
Commenting on the partnership, Vikas Gulati, VP - Business Development, Southeast Asia, Vserv.mobi, said, "Reflecting our strategic vision of enabling a win-win proposition for all our stake-holders, we believe that today's announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem. Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region."
Dippak Khurana, CEO & Co-Founder, Vserv.mobi, further added, "With this partnership, our advertisers will be able to leverage the powerful combination of our network's superior audience targeting capabilities with Yahoo's premium inventory."
Founded in 2010, Vserv.mobi is an award winning Global Mobile Ad Network, having been named "Media Company of the Year" at the MMA Smarties and listed in the Red Herring Top 100 Award. With the company's flagship platforms AppWrapper™ and AudiencePro™, Vserv presents a compelling value proposition for the entire mobile ecosystem, including brand advertisers, premium publishers, app developers and telecom providers. The company had recently announced its massive growth in Southeast Asia, with Ad Requests growing 6X in the region. The announcement had also highlighted the company's plans for expansion & hiring across all key Southeast Asia markets in the coming year.
Vserv.mobi is a leading Global Mobile Ad Network with a strong presence in emerging markets.
Vserv's pioneering technology AppWrapper™ powers One Click App Monetization for 20,000+ Apps across platforms. AppWrapper™ is the World's Simplest App Monetization - it enables premium advertising & innovative pricing models on any app, without coding, in just one click.
Vserv's other game changing platform, AudiencePro™, combines the scale of the Vserv.mobi global Mobile Ad Network with comprehensive user data from Telcos, to revolutionize how advertisers can reach their exact target audience across all mobile platforms.
Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers unparalleled reach and engagement. Visit Vserv.mobi for more details.