Yahoo! Partners With for Mobile Monetization Across Southeast Asia

Apr 22, 2013, 07:00 ET from

SINGAPORE, MUMBAI, LONDON and SAN FRANCISCO, April 22, 2013 /PRNewswire/ --

Yahoo! Inc. (YHOO) has forged a strategic alliance with, a leading global mobile ad network, to monetise Yahoo's premium mobile inventory. This partnership will extend across key markets in Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam. (Read the announcement)

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Commenting on the partnership, Vikas Gulati, VP - Business Development, Southeast Asia,, said, "Reflecting our strategic vision of enabling a win-win proposition for all our stake-holders, we believe that today's announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem. Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region."

Dippak Khurana, CEO & Co-Founder,, further added, "With this partnership, our advertisers will be able to leverage the powerful combination of our network's superior audience targeting capabilities with Yahoo's premium inventory."

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Media Contacts:

Binay Tiwari