Former Sales Leader with the Radiance Division of Comcast, to Head DMDS Sales Based in New York
TORONTO, Sept. 8, 2011 /PRNewswire/ - YANGAROO Inc. (TSX-V: YOO)(OTCBB: YOOIF), the industry's leading secure digital media distribution company, today announced the appointment of industry veteran, Brent Finkelstein to the position of Vice President Sales, Advertising Division. Based in New York, Brent will lead all sales activity to advance the company's growth and help ad agencies and media companies realize the opportunities and value enabled by YANGAROO's DMDS platform. The platform represents the most technologically advanced integration with broadcasters, allowing for seamless delivery of high definition video ads without the added expense of ancillary production charges. He will report to Karen Dealy, YANGAROO's President of Advertising Operations.
"Brent is a seasoned veteran, top performer and heavy hitter with senior level agency relationships," said Karen Dealy, President Advertising Operations. "I am extremely pleased to have someone with his talent and expertise join our team. His drive along with savvy executive level sales and management experience will quickly drive additional growth for YANGAROO."
Mr. Finkelstein joins YANGAROO with over 20 years of sales experience primarily in the field of global enterprise software. At Radiance, a division of Comcast, he was the top sales producer, responsible for a significant percentage of the division's revenue. Clients included NBC, CBS, Major League Baseball, Discovery, and Arts and Entertainment Network, and many other leading television production organizations & advertising agencies. Most recently, Finkelstein served as V.P. Sales, Eastern Region for Advanced Digital Services where he was responsible for sales and strategy development for the digital delivery and post production services and technologies to the Advertising, Motion Picture, and Broadcast Television and Cable Industry.
"I saw the benefits of the DMDS technology as an excellent opportunity to bring a more enhanced experience for the execution of ad campaigns to the advertising market," Finkelstein commented. "I'm very excited to join this innovative team and look forward to helping the company grow its business and deliver best in breed solutions to the marketplace."
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet. The DMDS Awards platform powers many of the world's major awards shows.
Named one of Canada's Top 100 Tech Companies by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
SOURCE YANGAROO Inc.