SOUTH DEERFIELD, Mass., July 16, 2012 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of four new fragrances in its traditional line and two new fragrances in its contemporary Pure Radiance™ line for the fall. Inspired by cherished fall memories and the simple pleasures of autumn, the new fragrances evoke crisp, breezy days and bountiful harvests. Launched earlier this year, Pure Radiance™ features a modern design, custom soy wax blend and innovative LumiWick™ technology for a wide flame and consistent burn. The new fall fragrances are available for purchase now at Yankee Candle's more than 550 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
"With our new fall introductions, we're helping customers to celebrate the season, as they decorate their homes and entertain with family and friends," said Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. "We have heard from customers that fall doesn't begin until they light their Yankee Candle!"
NEW FALL FRAGRANCES – "Let the fall begin."
Four new fragrances, inspired by beauty of nature and warmth of the kitchen, capture the true, treasured moments of autumn.
Price: $1.99 MSRP - $27.99 MSRP ($1.99 MSRP, Tarts® wax melt or Samplers® votive; $10.99 MSRP, Small Jar; $15.99 MSRP, Small Tumbler; $19.99 MSRP, Perfect Pillar; $24.99 MSRP, Medium Jar or Medium 2-wick Tumbler; $27.99 MSRP, Large Jar or Large 2-wick Tumbler)
Apple Pumpkin - Cultivated with care...home-grown apples and pumpkins blended with ginger and clove.
Treehouse Memories™- Warm, earthy woods wrapped in sweet, familiar spices evoke memories of crisp autumn days spent amongst the changing leaves.
Harvest Welcome™- Welcome home! Cozy up with this inviting combination of farm-fresh pumpkins spiced with just the right amount of brisk autumn air.
Season's Blessings™- Partake in a fragrant array of nature's bounty…perfect notes of pear, plums and grape with hints of spice and cardamom.
NEW PURE RADIANCE™ FRAGRANCES – Two new scents that evoke the comfort and warmth of fall and add a modern touch to home decor.
Price: $10.99 MSRP, Small Vase; $22.99 MSRP, Medium Vase; $27.99 MSRP, Large Vase
Apple Chai – Cozy and comforting, this relaxing brew of apples, berries, cinnamon stick and spices is a treat for the senses.
Pumpkin – All the warmth of the season in a creamy blend of pumpkins with a touch of cardamom and brown sugar.
About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,500 store locations, a growing base of Company owned and operated retail stores (554 Yankee Candle Stores located in 46 states and 1 province in Canada as of March 31, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,000 store locations and distributors covering a combined 57 countries.
SOURCE The Yankee Candle Company, Inc.