Yankee Candle Launches New QuickScent™ Candle Form

SOUTH DEERFIELD, Mass., Jan. 20, 2011 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, launched its new line of QuickScent™ candles. QuickScent™ candles employ a new proprietary system that includes a quick melting candle and candle holder. Based on extensive research, Yankee Candle developed this new product for consumers that are very busy, but are looking for a quick way to relax and enjoy the moment. QuickScent™ candles are fast-melting candles in a refillable base that provides room-filling fragrance in minutes ($5.99 MSRP).

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"We are thrilled to introduce QuickScent™ candles to our consumers," said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. "QuickScent™ candles offer a new and quick way to enjoy all the classic Yankee fragrances our consumers have come to love," said Margala Klein.

Using QuickScent™ candles is easy. Simply place a QuickScent™ candle in the top of the re-usable decorative holder, light it, and enjoy the fragrance experience expected from a Yankee Candle product. The candle burns completely in three hours, leaving virtually no wax or messy clean up. QuickScent™ candles provide a quality experience with the ability to enjoy favorite fragrances in a new way. With a price point of less than $10, this is an affordable candle form. The refillable base allows consumers to experience a variety of fragrances more often.

QuickScent™ candles are available in a "Starter Kit" ($5.99 MSRP) that includes one reusable candleholder and three QuickScent™ candles. The "Starter Kit" is available in nine fragrances this spring including Clean Cotton®, Sun & Sand® and Vanilla Cupcake. "Refill Candles" for the candleholder are available in five-packs with 14 fragrance choices ($7.99 MSRP).  Yankee Candle will also offer a selection of QuickScent™ candle accessories including decorative ceramic holders ($5.99 MSRP) which are available immediately.

QuickScent™ candles are available for purchase in all Yankee Candle retail stores across the U.S., select specialty retailers and gift shops, and on-line at www.yankeecandle.com. The QuickScent™ candle line can also be seen in the Yankee Candle show room at the World Market Center Las Vegas.

About The Yankee Candle Company

The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 20,700 store locations, a growing base of Company owned and operated retail stores (513 Yankee Candle Stores located in 43 states as of October 2, 2010), direct mail catalogs, and its Internet website (http://www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 4,700 store locations and distributors covering a combined 47 countries.

SOURCE Yankee Candle Company, Inc.