Yankee Candle Launches Three New Holiday Fragrances

SOUTH DEERFIELD, Mass., Oct. 11, 2011 /PRNewswire/ -- The Yankee Candle Company, Inc., the leading designer, manufacturer, wholesaler and retailer of  premium scented candles, announced today its new fragrances for holiday 2011. Shoppers embrace the holiday spirit each year by burning the traditional winter classic fragrances: Balsam & Cedar, Christmas Cookie™ and Sparking Cinnamon™. This holiday season Yankee Candle offers three new ways to celebrate the season with: Cherries on Snow™, Mountain Berry™ and Christmas Rose™. They are available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52095-yankee-candle-launches-three-new-holiday-fragrances

(Photo: http://photos.prnewswire.com/prnh/20111011/MM83475 )

"We are proud to be a part of the holiday tradition for so many families," said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc.  "Our holiday classic fragrances bring cheer to the homes and hearts of our customers as well as their friends and families.  This year's new scents provide a twist on holiday fragrance which we hope will inspire the start of new seasonal traditions!"

NEW FRAGRANCES – Three new scents to complement the holiday classics:

Availability: October 2011 ($25.99 MSRP, Classic Large Jar)

Cherries on Snow™ - An enchanted, sparkling blend of bright, juicy cherries with sweet almonds and an icy freshness. This is a "fresh snow" alternative for the holidays.

Mountain Berry™ - Inspired by nature ... the wintry crisp scent of frosty woods, red berries, currant and rosemary.

Christmas Rose™ - Holiday memories bloom in the authentic perfume of delicate rose petals with a hint of pine.

For more information about the inspiration behind these new fragrances, see the "New Holiday Fragrances" video (http://www.youtube.com/watch?v=tUjflHgZ-iM) with Yankee Candle Fragrance Designer Doreen Smith.

About The Yankee Candle Company

The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 41-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 20,500 store locations, a growing base of Company owned and operated retail stores (528 Yankee Candle Stores located in 45 states as of July 2, 2011), direct mail catalogs, Internet website and its Yankee Candle Fundraising Division. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,300 store locations and distributors covering a combined 48 countries.(http://www.yankeecandle.com/).

www.yankeecandle.com

SOURCE The Yankee Candle Company, Inc.