Yankee Candle New 2011 Fragrances and Products

New Fragrance and Product Forms for Spring and Summer Assortments Represent Timeless Classics, Wistful Nostalgia and Exotic Escape

Jan 20, 2011, 08:01 ET from Yankee Candle Company, Inc.

SOUTH DEERFIELD, Mass., Jan. 20, 2011 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, announced its new fragrances and products for 2011. These new offerings tap into the consumer's desire to spend more time enjoying the simple things in life that provide an escape from the day to day routine.

(Logo:  http://photos.prnewswire.com/prnh/20110114/MM30779LOGO )

"We are very excited about our new fragrances for spring," said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc.. "Whether it is the scent of a freshly laundered towel, a favorite childhood ice cream treat, or an escape on a sunny beach, the new fragrances evoke memories and emotions," said Margala Klein.

The following fragrances and products are new for 2011 from Yankee Candle:

NEW FRAGRANCES – Four New Soon-to-be Classics

Fluffy Towels™ - Part of the clean scents trend, this new fragrance evokes the scent of fresh clean towels warm from the dryer with notes of lemon, apple, lavender and lily.

Orange Dreamsicle™ - Honoring the nostalgia of this favorite childhood summer treat… a cool blend of orange and vanilla ice cream.

Pink Sands™ - Transporting to a serene beach, this scent is an exotic island escape in the beautiful mix of bright citrus, sweet florals and spicy vanilla.

Bahama Breeze™ - Inspired by the consumer "escape" mindset, there's cool summer refreshment in this tropical blend of pineapple, grapefruit and mango.


QuickScent™ Candles

QuickScent™ candles deliver fast room-filling fragrance in minutes for under $10. The refillable base holds a new candle form designed to melt quickly and provide instant fragrance enjoyment. QuickScent™ candles are available in nine "Starter Kit" ($5.99 MSRP) fragrances and 14 "Refill Candle" ($7.99 MSRP) fragrances.

Mini Reed Diffuser

All of the pleasure of a traditional reed diffuser packed into a mini bottle designed to provide scent in small places. ($9.99 MSRP)

All new and products are available for purchase immediately, unless otherwise noted, at Yankee Candle retail stores across the U.S., select specialty retailers and gift shops, www.yankeecandle.com and at both Yankee Candle flagship stores. Yankee Candle will also be displayed at the World Market Center Las Vegas.

About The Yankee Candle Company

The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 20,700 store locations, a growing base of Company owned and operated retail stores (513 Yankee Candle Stores located in 43 states as of October 2, 2010), direct mail catalogs, and its Internet website (http://www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 4,700 store locations and distributors covering a combined 47 countries.

SOURCE Yankee Candle Company, Inc.