Yankee Candle Offers New Perfect Pillar to Enhance Home Decor

SOUTH DEERFIELD, Mass., Sept. 13, 2011 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced its new candle form, the Perfect Pillar, priced at $19.99 (12 oz.) MSRP and available now at retail, online and in specialty retailers and gift shops. This new form features an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.

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"We are excited to offer our customers endless decorating possibilities, in fragrances they have come to expect and love from Yankee Candle, with our new Perfect Pillar Candle line," said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc.  "We look forward to hearing about its success from our customers as they welcome this product into their homes."

The Perfect Pillar's design provides the aesthetic appeal of the traditional pillar and because it is in glass, the consumer doesn't have to worry about dust, wax spillage and leaking like a traditional pillar form. The Pillar's clear glass cylinder protects the candle's flame and reflects its light, adding a warm and serene ambiance to any room. Its elegant pillar style and availability in a rainbow of home fashion colors make the Perfect Pillar the ideal decorative accent for everyday living, casual entertaining, special events and holiday decorating.

For specific ideas on how to decorate with the Perfect Pillar, Doreen Smith, Yankee Candle fragrance expert and designer on the product development team offers easy tips in her video, "The New Perfect Pillar from Yankee Candle."

About The Yankee Candle Company

The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry.  Yankee Candle has a 41-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  The Company sells its products through a North American wholesale customer network of approximately 20,500 store locations; a growing base of Company owned and operated retail stores (528 Yankee Candle Stores located in 45 states as of July 2, 2011), direct mail catalogs, and its Internet website (www.yankeecandle.com).  Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,300 store locations and distributors covering a combined 48 countries.

SOURCE The Yankee Candle Company, Inc.