SAN DIEGO, March 3, 2015 /PRNewswire/ -- Yappee announced today the chance for consumers to gain early access to its soon-to-be-launched platform. Yappee is the first closed platform that leverages and rewards social influencers for connecting their friends with their favorite businesses. Early access users will get exclusive offers to businesses through the influencers they know while businesses get the opportunity to reach their influential customers' friends. Influencers gain real rewards and status for facilitating the connections.
Consumers that sign up now will receive a place in line for early access and can see where they stand in line against their friends. Users move up in line by sharing and adding favorite businesses. The users that do this the most prior to Yappee's launch will receive up to $1000 at a favorite business.
Yappee is trying to fill a major gap that continues despite the success of daily deal and open review sites. "We are bringing the off-line recommendation from a trusted friend to an easy, fun, and social experience online," explained Yappee Co-Founder and CEO, Scott Mackley. "You know what areas your friends are experts in. You use Yappee to go to the friend who knows their food for a restaurant recommendation and to the friend who has the best fashion sense for a boutique recommendation. Only friends can see each other's favorites or access the exclusive offers from favorite businesses. There are benefits to who and what you know."
After the launch of the user platform, businesses that have been named a favorite will have the ability to sign up for greater reach to those users' friends. "There is no form of marketing or advertising as targeted and effective as what Yappee offers," Mackley continued. "But, you can't just buy your way in. Your customers have to choose your business as a favorite."
Yappee has raised a seed round of funding and is based in Solana Beach, CA and San Francisco, CA. Its founders and team have 30+ years of online marketing and customer acquisition experience, including taking a small startup to $400+ million in revenue and an IPO.
For more information and to sign up for early access, visit www.yappee.com.
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