Yardley London Announces New Line Of Shower Gels & Moisturizing Bars For 2012

HARRISON, N.Y., May 21, 2012 /PRNewswire/ -- Renowned heritage brand, YARDLEY LONDON, known for their finely crafted botanical soap bars, announces the launch of its new Skin Indulgence Bath & Shower Collection. This new assortment of Bath & Shower Gels & Moisturizing Bath Bars feature delightful new scents and good-for-your-skin ingredients, something women have come to expect from Yardley. "Yardley Skin Indulgence was developed for women who want indulgent boutique-style bath products but not the premium prices," said Randy Sloan, Lornamead President. "Yardley's new line will uniquely deliver on that promise while providing additional eco-friendly benefits."  

(Photo: http://photos.prnewswire.com/prnh/20120521/NY10733)

In a concentrated formula, Skin Indulgence Bath & Shower Gels feature a gentle, paraben free, biodegradable formula and are packaged with 50% recycled materials in a convenient built-in pump. New Skin Indulgence Bath Bars also feature eco-friendly packaging in the form of biodegradable, recyclable cartons and are created with 98% plant-derived ingredients in a pure vegetable base. The line is designed in beautiful vibrant colors which stand out on retail shelves and more importantly look elegant on bathroom counters. The functionality of the shower gel structures as well as the clean aesthetic of the design are contemporary and appealing, and at the same time the Yardley Heritage and essence remains. Yardley Skin Indulgence products are sure to make your skin super soft and silky smooth. This new collection will be hitting store shelves beginning May 2012 and will be available in drugstores & regional food stores nationwide.

New Skin Indulgence Bath & Shower products are available in 5 variants

Bath & Shower Gels:

Skin Smoothing Sea Minerals delivers the benefits of sea minerals and nourishing plant extracts to moisturize, rejuvenate and gently exfoliate in a refreshing bergamot lime scent.

Skin Soothing Lavender & Rosemary combines lavender and rosemary extract to wash away stress & soothe your mind.

Skin Softening Mango & Lily contains real mango butter, calendula extracts and essential oils to hydrate & soften skin and is scented with a luscious mango floral fragrance.

Indulgent Bath Bars:

Body Butter Mango Cream Cleansing Bar, containing pure mango, avocado and olive butter, moisturizes while you shower for soft, healthy skin.

Scrub & Smooth Sea Minerals Bath Bar, with sea kelp and natural plant extracts, exfoliates and smoothes skin as it firms and tones.

About Yardley London
Yardley London bath products celebrate the time-tested classics first developed in the 17th century in London by William Yardley and have proven pampering for the body and soul. Only Yardley makes every shower a special treat through the perfect combination of beautiful scents, feature-rich ingredients & skin-soothing benefits. Yardley London soaps can be purchased at food, drug & market retailers nationwide. Yardley London does not test on animals. For more information, please visit www.yardleylondon.com.

About Lornamead Inc.
Lornamead Inc. acquires and builds brands with rich consumer heritage in the hair care, skin care, oral care and bath luxury categories, revitalizing well-known and trusted names.  In North America, the company is best known for its Finesse, Aqua Net and Lice Shield hair care products; Yardley London bath products; and LypSyl lip care. Lornamead Inc. is one of five subsidiary companies of The Lornamead Group.  The private U.K.-based parent company boasts a presence in over 50 countries, with 36 well-known and trusted brands, with some of these brands having a heritage dating back 230 years. 

SOURCE Yardley London