TIANJIN, China, Jan. 12 /PRNewswire-Asia-FirstCall/ -- Yayi International Inc., (OTC Bulletin Board: YYIN) ("Yayi International" or "the Company"), the first mover and the leading producer and distributor of premium goat milk formula products for infants, toddlers, young children, and adults in the People's Republic of China, today announced the premiere of a new television advertising campaign that continues to build its brand for its goat milk products nationwide.
The 15-second commercial started airing January 1, 2010 on the China Central Television Channel 1 (CCTV-1) at the beginning of the channel's flagship national news program (XinWenLianBo) at 7pm and is considered one of the most valuable prime-time advertising time slots by Chinese advertisers. Advertisers tend to compete for prime-time advertising time slots to grow their brands into industry leaders, as shown by Wanglaoji, a Chinese herbal tea brand that scaled up sales after it ran its advertisement campaign on CCTV-1. As a national television network, CCTV is considered a more preferred outlet for companies in China to build a national brand. In addition to the evening news program, the Company's commercial is also airing during two afternoon programs on CCTV-1.
"Although it has only been 11 days since the commercials first aired, we have created quite a stir within the dairy industry in China. The reaction particularly from cow milk powder distributors has been intense, as we believe we have paved way for a new and exciting market segment," said Ms. Li Liu, Chief Executive Officer of Yayi International. "We plan to continue including TV ad campaigns as a permanent component of our marketing strategy in order to aggressively convey the benefits of goat milk to a broader audience."
Yayi International plans to run the commercials for one year on CCTV-1 and to expand its advertising campaign to CCTV-3 and CCTV-8 in the second quarter.
To watch Yayi International's TV commercial, please click here: http://www.ccgasiair.com/content/yayi-international-inc .
About Yayi International
Yayi International is the first mover and the leading producer and distributor of premium goat milk formula products for infants, toddlers, young children and adults in the People's Republic of China. Its current formula product lines are targeted at the premium market segment and health-conscious consumers. The Company's distribution network comprises of approximately 3,600 retail points including infant-maternity store chains, supermarkets, and drug stores as well as catalogue sales across China.
This press release contains certain statements that may include 'forward- looking statements'. All statements other than statements of historical fact included herein are 'forward-looking statements'. These forward looking statements are often identified by the use of forward-looking terminology such as 'believes,' 'expects' or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
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SOURCE Yayi International Inc.