BERKELEY HEIGHTS, N.J., April 21, 2011 /PRNewswire/ -- The Local Search Association, formerly the Yellow Pages Association, today released its second annual sustainability report – expanding its scope to follow the universally recognized Global Reporting Initiative (GRI) framework. The Association's 2011 sustainability report – titled "We're All in This Together" – offers a look at the progress directory publishers have made over the past year in regards to environmental, economic and social performance.

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Key highlights include:

• An upgraded consumer website (www.yellowpagesoptout.com) that makes it even easier for consumers to choose to reduce or stop directory delivery.
• Directory paper demand decreased an additional 8.1 percent in 2010, totaling nearly 35 percent in paper reduction since 2007.
• Directory recovery rate increased to 36.9 percent (up from 21.4 percent the previous year), according to the latest Environmental Production Agency (EPA) data.
• Telephone directories continue to only represent 0.3 percent of the solid waste stream, significantly less than newspapers (3.2 percent) and office paper (2.2 percent).
• An array of strategic partnerships focused on environmental, economic and social performance.

"We understand that the environment, the local economy and the communities we serve are intrinsically linked," said Neg Norton, president of the Local Search Association. "This year, we're launching our Sustainability Committee to continue to develop sustainable business practices that make sense for our stakeholders, as well as to establish new benchmarks for our industry."

To learn more and to read the full report, visit the Local Search Association website at www.localsearchassociation.org.

About the Local Search Association

Formerly the Yellow Pages Association, the Local Search Association (www.localsearchassociation.org) is the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers.  Association members include U.S. and international Yellow Pages companies, search engines, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 29 countries.

Read the Local Search Association blog at www.localsearchinsider.com and follow @LocalSearchAssn on Twitter. To learn more about Yellow Pages advertising, visit www.buyyellow.com. To choose which phone books you receive, or stop delivery of all directories, visit www.yellowpagesoptout.com.

CONTACT:
Sophia Hitti
Fleishman-Hillard
(212) 453-2159
sophia.hitti@fleishman.com

SOURCE Local Search Association