JACKSONVILLE BEACH, Fla., Aug. 30, 2017 /PRNewswire/ -- Yellow Pages United, an online directory dedicated to the evolution of the phone book in the 21st century, today announced the winner of its fall 2017 Mark Smith Scholarship. Gabrielle Jarmoszko of University of South Florida Sarasota-Manatee will receive $2,000 toward her tuition.
Applicants were asked to submit an original infographic showing the evolution of marketing from their parents' generation to their own.
Jarmoszko's infographic, "Marketing: Then Vs. Now," highlights the major differences between Internet-based marketing trends of today and classic advertising modes of last century. "Utilizing stark color contrasts and easily-readable fonts, this infographic exemplifies how advertising has changed from then to now," Jarmoszko said.
She focuses on the comparative reach of advertising in these eras, and the money spent to obtain that reach. Additionally, we see how social media and email have created a deluge of marketing that affects the modern consumer.
"Gabrielle has created an attractive, easy-to-read infographic that emphasizes the impact of the Internet on today's marketing world," said Mark Smith, founder and CEO of Yellow Pages United. "It also shows that there are benefits for all, with businesses being able to target specific customers, and those customers having access to information their parents only dreamed about."
About Yellow Pages United
Based in Jacksonville Beach, FL, since 1999, Yellow Pages United is reinventing the phone book through 18 years of environmentally friendly innovation. Our hard-working team connects businesses with new customers—the right customers. Welcome to the future of the yellow pages. Visit www.yellowpagesunited.com for more information.
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SOURCE Yellow Pages United