Yellow Wood Partners Announces Sale of their Majority stake in skincare brand BYOMA

BOSTON, Sept. 9, 2025 /PRNewswire/ -- Yellow Wood Partners LLC ("Yellow Wood or the "Firm"), a private equity firm focused on partnering with consumer brands and companies, today announced the sale of their majority stake in BYOMA, a science-backed, purpose-led, community-driven global skincare brand, to Bansk Group ("Bansk"), a consumer-focused private investment firm dedicated to building distinctive consumer brands. As part of the transaction, the BYOMA brand will be wholly divested from Yellow Wood portfolio company Future Beauty Brands ("Future Beauty"), and will continue to be led by Marc Elrick, CEO and Founder of BYOMA. Terms of the transaction were not disclosed.

Yellow Wood has had a strong working partnership with Elrick since first acquiring a majority stake in Elrick's self-tan brands Tan Luxe, Isle of Paradise and Tanologist, in May 2020. In 2022, BYOMA was developed to address a need for accessibly-priced, highly efficacious, skin barrier focused skincare. The brand's innovative skin barrier technology has found success with global consumers, and BYOMA has rapidly scaled into one of the fastest growing skin care brands in the world, delivering category leading growth at each of its retail partners globally and generating over $500 million in retail sales since its launch.

"It has been a privilege to work closely with Marc, who is one of the top beauty entrepreneurs in the world," said Dana Schmaltz, partner at Yellow Wood. "This realization of the BYOMA brand represents a full-circle investment for Yellow Wood. We are proud to have been able to support Marc as a Founder of multiple leading brands within the beauty space, and provide him a runway to continue innovating into new brands and product-lines. Through it all, we are fortunate to have become great friends as well as business partners, and are confident that he and the team are well positioned for continued success."

"Yellow Wood has lived up to its reputation as a preeminent partner to founders and leaders in the beauty and consumer space," said Elrick. "Our partnership with Dana, Tad and the rest of the team at Yellow Wood provided a unique opportunity to expand and better position our self-tan brands while also creating and scaling a global skincare brand that delivers products to meet a significant unmet need in the market. I am forever grateful to Yellow Wood for their support over the past five years, and hope to cross paths again in the future."

"We have the utmost respect for what Marc and the BYOMA team have been able to achieve over the last three years, turning an idea into one of the fastest growing global beauty brands in the market," said Tad Yanagi, partner at Yellow Wood. "We look forward to continuing to partner with Future Beauty Brands, which remains a part of the Yellow Wood portfolio, and to helping position it for further growth and success. We thank Marc and the team for their great partnership, and wish them all the best."

About Yellow Wood
Yellow Wood Partners is a leading consumer focused private equity firm, which invests in both founder-owned consumer brands as well as legacy consumer brands. Based in Boston, Yellow Wood works with over 40 household global brands including Chapstick, Suave, Qtips, Caress, Ponds and Dr. Scholl's. The firm uses its differentiated Consumer Operating DNA® investment and operating strategy to partner with founders and CPG companies to unlock brand value, scale and grow their businesses. For more information, please visit www.yellowwoodpartners.com.

About BYOMA
Founded by beauty entrepreneur and visionary Marc Elrick in 2022, BYOMA is a science-backed, solution-focused, skin barrier and skin health brand. Powered by a passionate commitment to real education, community-building, and making science-backed, clinically effective skincare affordable and approachable, BYOMA has become one of the fastest-growing brands on the market.
www.byoma.com

About Future Beauty Brands
Future Beauty Brands, formerly Paris Presents Inc., is home to iconic beauty brands, Real Techniques® and Eco Tools® (global leaders in cosmetic and bath accessories), sunless tanning brands, Isle of Paradise®, Tan Luxe® and Tanologist®, and Freeman Beauty®. FBB operates in over 70 markets globally with brands available at all leading in-store and online retailers.

Contacts:
Yellow Wood Partners LLC
ASC Advisors
Steve Bruce / Taylor Ingraham
+1 (203) 992-1230
[email protected] / [email protected]

SOURCE Yellow Wood Partners