Yellowbook Launches Group Buying Destination


Aug 25, 2010, 13:00 ET from Yellowbook

UNIONDALE, N.Y., Aug. 25 /PRNewswire/ -- Yellowbook, a leading 360-degree marketing company focused on helping small businesses succeed, today announced its entry into the online Group Buying category with the launch of Weforia (, a website focused on delivering unique deals and discounts.

"Yellowbook's goal is to provide small businesses with multiple ways to reach local customers," said Mike Wilson, general manager and vice president of digital media with Yellowbook. "A consumer-facing website like, built to showcase special, local limited-time deals from our clients, is a natural extension to our current portfolio."

The site, launching in three test markets - Boston, Phoenix and Ft. Myers - will provide small businesses with the opportunity to garner additional awareness, attract new clients, promote new services, generate immediate revenue, and more.

"A big challenge for players in the group buying space is geography," Wilson added. "For example, a Manhasset, NY-based nail salon receives little value when their deal is promoted to consumers all across the New York metropolitan area. It's not an efficient marriage of buyers and sellers. With its hyper-local market coverage approach, Weforia will help bridge those gaps."

In addition to, merchant group offers will be promoted on, Yellowbook's suite of Mobile Apps (including Android, iPhone and iPad, among others) and across its vast partner network.  

The Weforia announcement follows on the heels of the company's launch of its 'yellowbook360. beyond yellow' marketing campaign, which highlights the broad portfolio of products and services Yellowbook offers to drive small business success.

About Yellowbook

Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.

Yellowbook's marketing portfolio includes: Website design, hosting and optimization; scalable, customizable SEM and SEO programs; online advertising and video on one of the top 50 websites in the United States, network; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and more.  For more information, visit

Media Contact:

Liz Opacity

Weber Shandwick


SOURCE Yellowbook