Yelp Launches in Sweden

STOCKHOLM, March 14, 2012 /PRNewswire/ -- Yelp (NYSE: YELP), the community-led city guide and search site, today announced the availability of Yelp Sweden (http://www.yelp.se/). Beginning today, Swedes are able to create accounts on Yelp.se to share their opinions about great local businesses and services. Yelp's free iPhone and Android applications will also be made available in Sweden, as well as its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.se).

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"Two traits the Swedes are renowned for is an eye for great design and an adventurous spirit for travel, making Yelp a logical fit," said Miriam Warren, Vice President of European Marketing, Yelp. "Having, quite literally, a Smorgasbord of restaurants serving husmanskost as well as specialities from all over the world, a constantly evolving music scene and design boutiques, we look forward to seeing the Yelp community flourish and establish itself in Sweden as the go-to source to find great local businesses."

The site supports Swedish, as well as Dutch, French, German, Italian, English, and Spanish, providing users access to local insights in any one of these 7 languages. Sweden is the eleventh country to have a dedicated Yelp community in Europe as the company continues to deliver on its international growth strategy.

While available throughout Sweden, Yelp will focus its initial community building efforts in Stockholm -- a city-by-city approach that the company has used to launch in markets throughout the world.

To learn more and see pictures of Yelp.se and our iPhone and Android applications, visit our Yelp Official Blog (http://officialblog.yelp.com/)

Yelp (http://www.yelp.com or http://www.yelp.se) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, the Netherlands, Spain, Italy, Switzerland, Belgium, Australia and Sweden. Yelp had a monthly average of 66 million unique visitors in Q4 2011*. By the end of Q4 2011, Yelpers had written approximately 25 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. On average, more than 5.7 million monthly unique visitors relied on Yelp Mobile applications in Q4 2011 to help them make a spending decision on the go. For more information, please visit http://www.yelp.se or send an email to [email protected].

*Source: Google Analytics, Q4 2011

Media Contacts:
Sweden
Jan Fredriksson
Helm1 PR
[email protected]
+46 (0)707 160 068

UK
Elliot Adams
Yelp
[email protected] or [email protected]
+44 (0) 207 549 3603

SOURCE Yelp! Inc.